Q: Which Bing Ads resources should you use to help you optimize your performance?

A) Bing Ads Editorial Review
B) Bing Ads Intelligence
C) Universal Event Tracking
D) Accounts Summary

E) All of the above.

Correct Answer is E) All of the above.

Which Bing Ads resources should you use to help you optimize your performance?


Bing Ads is a powerful advertising platform that allows businesses to reach their target audience through search advertising. To optimize your performance on Bing Ads, it is essential to use the right resources. In this article, we will discuss some of the best resources available for Bing Ads advertisers.

Bing Ads Help Center

The Bing Ads Help Center is a comprehensive resource that contains everything you need to know about the platform. From getting started guides to advanced tips and tricks, the Help Center is a one-stop-shop for all your Bing Ads needs. The Help Center contains articles, videos, and tutorials that cover a wide range of topics, including ad creation, targeting, budgeting, and reporting.

Bing Ads Blog

The Bing Ads Blog is an excellent resource for staying up-to-date with the latest news and updates from the Bing Ads team. The blog contains articles on best practices, new features, case studies, and industry trends. Reading the blog can give you insights into how other advertisers are using the platform and help you stay ahead of the competition.

Bing Ads Academy

Bing Ads Academy is a free online training program that offers courses on various aspects of Bing Ads. The courses are designed to help advertisers of all levels improve their skills and knowledge of the platform. The Academy offers courses on ad creation, optimization, targeting, and reporting, among other topics. Completing the courses can help you become a Bing Ads expert and improve your campaign performance.

Bing Ads Accreditation Program

The Bing Ads Accreditation Program is a free certification program that tests your knowledge of the platform. The program consists of a series of exams that cover various aspects of Bing Ads, including campaign management, ad creation, and optimization. Becoming accredited can help you demonstrate your expertise to clients and improve your credibility as an advertiser.

Bing Ads Intelligence

Bing Ads Intelligence is a free keyword research tool that allows advertisers to find and analyze keywords for their campaigns. The tool provides data on search volume, competition, and cost-per-click, among other metrics. By using Bing Ads Intelligence, you can find profitable keywords that your competitors may be missing, and optimize your campaign accordingly.

Bing Ads Editor

Bing Ads Editor is a free desktop application that allows advertisers to manage their campaigns offline. The tool is particularly useful for making bulk changes to campaigns, such as editing keywords, ads, and bids. With Bing Ads Editor, you can make changes to your campaigns quickly and easily, without having to log into the web interface.

Bing Ads Community

The Bing Ads Community is an online forum where advertisers can ask questions and share knowledge with other users. The community is a great resource for getting help with specific issues or learning from the experiences of other advertisers. By participating in the community, you can get insights into how other advertisers are using the platform and learn new strategies for optimizing your campaigns.


In conclusion, optimizing your performance on Bing Ads requires the use of the right resources. By using the Bing Ads Help Center, Bing Ads Blog, Bing Ads Academy, Bing Ads Accreditation Program, Bing Ads Intelligence, Bing Ads Editor, and Bing Ads Community, you can improve your knowledge of the platform, stay up-to-date with the latest trends and best practices, and optimize your campaigns for success.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments