Microsoft Advertising offers a powerful feature that allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed. This feature, known as keyword matching, gives you the flexibility to control who sees your ads and when. You can choose from three types of keyword matching: exact match, phrase match, and broad match. With exact match, your ad will only show when someone searches for the exact same phrase or word as the one you specified. With phrase match, your ad will show if someone searches for a similar phrase or words in the same order as what you specified. Broad match is the least restrictive option and gives you maximum reach but can also lead to irrelevant clicks if not used carefully.
Q: What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
B) Website exclusions
C) Keyword match types
D) Incremental bidding
Correct Answer is C) Keyword match types.