Q: The Hootsuite bulk composer allows you to: A) generate large amounts of SEO friendly copy, based on social marketing goalsB) send out hundreds of personalized direct messages to your Twitter listsC) add background music to all the YouTube videos in a playlistD) publish the same message across hundreds of social media networks at once E) schedule up to 350 messages at one time, including existing scheduled messages F) approve large numbers of posts composed by junior team members Correct Answer is E) schedule up to 350 messages at one time, including existing scheduled messages Explanation: Hootsuite is a social…

Q: The Facebook page moderation feature: A) prevents comments that contain certain words from being postedB) prevents a user from expressing negative sentiment about your brandC) prevents a user from posting too many comments on your wallD) none of the above Correct Answer is A) prevents comments that contain certain words from being posted

Q: In Hootsuite’s Promote feature, what are automation triggers used for? A) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.B) Putting advertising dollars behind your published posts that meet the criteria you have specified.C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.D) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. E) Notifying you when your automated posts have exceeded your campaign budget. Correct Answer is B) Putting advertising dollars behind your published posts that meet the criteria you have specified. Explanation: Hootsuite's…

Q: What must be enabled in Hootsuite for Instagram Stories to publish successfully? A) The Instagram Stories integrationB) The Mobile Publishing workflowC) Super-admin organization permissionsD) Direct Publishing Notifications Correct Answer is B) The Mobile Publishing workflow

Q: A vanity URL in Hootsuite is best described as: A) a set of re-direct links provided to your organization’s administrator by HootsuiteB) a customizable, branded URL that also lets you track click-through statisticsC) one that contains a custom domain suffix, such as .io .ly .ing .loveD) a web address within a set of sub-domain names associated with certain industry segments Correct Answer is B) a customizable, branded URL that also lets you track click-through statistics

Q: A social media audit would typically not include: A) KPIs, goals and objectives for the coming yearB) Information about what your competitors are doingC) Follower counts per social networkD) An itemized list of current social media networks and their activity rates Correct Answer is A) KPIs, goals and objectives for the coming year Explanation: Social media audit typically does not involve creating new content. Instead, a social media audit is a process of reviewing and analyzing an organization's existing social media presence and performance. A social media audit typically involves a detailed examination of the organization's social media accounts,…

Q: The reports feature in Hootsuite Analytics is: A) where you set up user-generated content contestsB) A location search stream, with geocode set for your specific locationC) where you set the parameters for a Hootsuite social media campaignD) you undertake audience testing to determine the best ad product to purchaseE) A fully customizable, real-time display of social metrics data Correct Answer is E) a fully customizable, real-time display of social metrics data

Q: Publishing to Pinterest with Hootsuite saves time because: A) The Composer window suggests popular content for you to repin.B) You can schedule and post to multiple accounts and boards at the same time.C) It guarantees your pin will receive more engagement than posting natively.D) It automatically edits any image you upload into a more ‘pin-able’ version. Correct Answer is B) you can schedule and post to multiple accounts and boards at the same time. Explanation: Pinterest is a popular social media platform that allows users to discover, save and share visual content on a virtual pinboard. Businesses can take…

Q: Public Twitter lists are best used to follow: A) Industry InfluencersB) CompetitorsC) Brand mentionsD) Keywords Correct Answer is A) Industry Influencers

Q: Which of the following is not a feature of Hootsuite? A) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)B) The ability to schedule and publish messages to multiple accounts at onceC) Geo-locating conversations and geo-targeting messagesD) The ability to monitor conversations and engage with your audience across multiple social networks Correct Answer is A) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) Explanation: Hootsuite is a popular social media management tool that helps businesses and organizations manage their social media accounts in one place. It offers a…