A social media audit would typically not include:

Q: A social media audit would typically not include:

A) KPIs, goals and objectives for the coming year
B) Information about what your competitors are doing
C) Follower counts per social network
D) An itemized list of current social media networks and their activity rates

Correct Answer is A) KPIs, goals and objectives for the coming year

Explanation:

Social media audit typically does not involve creating new content. Instead, a social media audit is a process of reviewing and analyzing an organization’s existing social media presence and performance.

A social media audit typically involves a detailed examination of the organization’s social media accounts, including its profiles, posts, followers, and engagement metrics. The purpose of the audit is to identify strengths and weaknesses in the organization’s social media strategy, as well as to gain insights into its audience and the effectiveness of its content.

Some of the key elements of a social media audit may include:

1. A review of the organization’s social media profiles, including its bio, profile picture, cover photo, and other key information.
2. An analysis of the organization’s social media posts, including the frequency of posting, the types of content shared, and the engagement metrics for each post.
3. A review of the organization’s followers, including their demographics, interests, and behaviors.
4. An assessment of the organization’s social media advertising campaigns, if any, including their effectiveness in reaching and engaging the target audience.
5. A review of the organization’s social media analytics, including data on reach, engagement, and conversion rates.
6. An analysis of the organization’s competitors’ social media strategies and performance, to identify best practices and areas for improvement.

By conducting a thorough social media audit, an organization can gain valuable insights into its social media presence and performance, and use these insights to improve its social media strategy and achieve better results. While a social media audit may not involve creating new content, it can help organizations to develop more effective content strategies and improve the performance of their existing content.