Q: The Reports section in Hootsuite Analytics is A) where you connect social media accounts to HootsuiteB) a location search stream, with geocode set for your specific location where the API cord plugs inC) where you set the parameters for a social media campaignD) a fully customizable, shareable display of your social accounts’ metricsE) where you undertake multivariate audience testing to determine optimal ad placement Correct Answer is D) a fully customizable, shareable display of your social accounts’ metrics Explanation: As social media continues to grow in importance for businesses of all sizes, measuring and analyzing the performance of your…

Q: Social media objectives should: A) flow from, and directly support, social media tacticsB) adhere to the CCAF framework: context, challenge, activity, feedbackC) be independent of competing marketing and organizational goalsD) be finalized early, so marketing goals can be designed around themE) adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) Correct Answer is E) adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) Explanation: Social media objectives are critical for any business looking to build its brand and connect with customers online. However, simply having a goal in mind is not enough. To be effective, social media…

Q: What is not an advantage of managing Instagram with Hootsuite? A) Managing your scheduled Instagram content alongside scheduled posts on your other social networksB) Access to advanced analytics tools to optimize your Instagram strategyC) Building and scheduling many Instagram posts in one placeD) Auto-generate content that’s similar to your competitors’ highest performing postsE) The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place Correct Answer is D) Auto-generate content that’s similar to your competitors’ highest performing posts Hootsuite is a popular social media management tool that allows users to…

Q: How can email marketing fuel your overall inbound strategy? A) Email marketing syncs data to external platforms.B) Email marketing syncs closely to your CRM.C) Email marketing provides different types of email.D) Email marketing provides a one-to-one channel of communication. Correct Answer is B) Email marketing syncs closely to your CRM. Explanation: Email marketing has been an essential tool for businesses to establish a personal connection with their customers, and it can also fuel your overall inbound strategy. When used correctly, email marketing can drive traffic, increase sales, and help build long-term customer relationships. One of the primary ways that email marketing…

Q: Social media tactics tend to fall into 3 categories: A) Aimed, Taught, BoughtB) Earned, Borrowed, AcquiredC) Paid, Owned, EarnedD) Earned, Influenced, Purchased Correct Answer is C)  Paid, Owned, Earned Explanation: Social media has become a critical component of many businesses' marketing strategies. From large corporations to small startups, businesses of all sizes are leveraging social media to increase brand awareness, engage with customers, and drive sales. However, social media can be a complex and rapidly-evolving landscape, and businesses must adopt different tactics to achieve success. Social media tactics tend to fall into three categories: content creation, engagement, and advertising.…

Q: Branded hashtags work best on the following platforms: A) Twitter and PinterestB) Facebook and TwitterC) Instagram and TwitterD) Facebook and Instagram Correct Answer is C) Instagram and Twitter Explanation: Branded hashtags are an important element of social media marketing, and can be a powerful way for businesses to increase their visibility, engage with their audience, and build their brand identity. While branded hashtags can be used on a variety of social media platforms, they are particularly effective on Instagram and Twitter. Instagram is one of the most popular social media platforms, with more than one billion active users. The…

Q: An example of an “earned” social media tactic: A) generating positive conversations on social around your products or servicesB) forging mutually beneficial influencer relationshipsC) all of the aboveD) encouraging employees to amplify your organization’s social content on their personal social channels. E) sparking word of mouth recommendations from previous customers Correct Answer is C) all of the above Explanation: An earned social media tactic refers to a strategy that involves leveraging user-generated content or customer experiences to promote a brand or product. Here are some examples of earned social media tactics: Social Media Contests: Running contests on social media…

Q: A social media policy is intended to: A) outline the ways in which sales and marketing activities will support social media initiatives in the coming yearB) provide guidelines for appropriate and inappropriate use of social media by company employeesC) mandate the required amount of social media promotion employees must do on the behalf of the companyD) outline what social media strategies and tactics that will be pursued in the coming year Correct Answer is B) provide guidelines for appropriate and inappropriate use of social media by company employees Explanation: Social media has become an integral part of our daily…

Q: What is the most popular and loved feature of Hootsuite? A) The ability to automate all your social media activities (i.e., Autopilot functionality)B) Geo-locating conversations and geo-targeting messagesC) Social media analytics and metricsD) The ability to schedule and publish messages to multiple accounts at once Correct Answer is D) The ability to schedule and publish messages to multiple accounts at once Explanation: Hootsuite is a social media management platform that is used by businesses and individuals to manage their social media presence across multiple networks. With a range of features and tools, Hootsuite is designed to help users streamline…

Q: The Hootsuite Inbox (pictured below) is meant for: A) getting a quick overview of the private messages your team has had with a user.B) displaying unassigned comments, so you can assign them to the appropriate person or team.C) displaying posts assigned to you, so you can action or re-assign them.D) all the options in this list Correct Answer is D) all the options in this list