Q: To set up Dynamic Remarketing, what must first be created in Google Analytics? A) Custom ReportB) Custom DimensionC) Custom MetricD) Custom Segment Correct Answer is B) Custom Dimension.
Q: To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? A) The Google Help CenterB) The Google Merchant CenterC) The Google Analytics CenterD) The Google Search Center Correct Answer is B) The Google Merchant Center.
Q: Which users could be targeted with Dynamic Remarketing to bring them back to a website? A) Users who posted a favorable product reviewB) Users who viewed a website search result pageC) Users who viewed product detail pagesD) Users who abandoned their shopping carts Correct Answer is: B, C, and D
Q: How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? A) 5000B) 2000C) 1000D) 100 Correct Answer is C) 1000.
Q: What Google Analytics data can be used to define a remarketing audience? A) Custom MetricB) Custom DimensionC) Custom SegmentD) Pre-defined Segment Correct Answer is C) Custom Segment, and D) Pre-defined Segment.
Q: What is the maximum duration a user can be included in a remarketing audience? A) 365 daysB) 180 daysC) 540 daysD) 120 days Correct Answer is C) 540 days. Explanation: The maximum duration a user can be included in a remarketing audience in Google Ads depends on the type of audience you are creating. For standard remarketing audiences, the maximum duration is 540 days (or approximately 18 months) from the last time a user interacted with your website or mobile app. After that, they will automatically be removed from the audience. For dynamic remarketing audiences, the maximum duration is…
Q: View filters are applied in what order? A) Custom DimensionB) Demographics and InterestsC) Google Ads or Display & Video 360 account linkingD) Advertising Reporting Features Correct Answer is C) Google Ads or Display & Video 360 account linking, and D) Advertising Reporting Features Explanation: To enable remarketing in Google Analytics, you first need to enable the Advertising Features in your Google Analytics account. Advertising Features are a set of tools and features in Google Analytics that allow you to collect and use data for advertising and marketing purposes. To enable these features, you need to go to the Admin…
Q: What is “remarketing” in Google Analytics? A) When a user buys an available product from a competitorB) When Google Analytics can’t distinguish a new user because they have deleted their browser cookiesC) When users are shown targeted ads to bring them back to a website and encourage a conversionD) When users visit a website for the first time and complete a conversion Correct Answer is C) When users are shown targeted ads to bring them back to a website and encourage a conversion.
Q: Which of these would prevent data from appearing in a Custom Report? A) You’ve applied too many metrics to the Custom ReportB) You’ve applied a filter that filters out all of your dataC) You haven’t shared that Custom report with users in the same viewD) You’ve applied too many dimensions to the Custom Report Correct Answer is C) You haven’t shared that Custom report with users in the same view.
Q: What report groups an audience based on acquisition date and compares behavior metrics over several weeks? A) Users Flow reportB) Active Users reportC) Cohort Analysis reportD) Behavior Overview report Correct Answer is C) Cohort Analysis report.