Q: What is the maximum duration a user can be included in a remarketing audience?
A) 365 days
B) 180 days
C) 540 days
D) 120 days
Correct Answer is C) 540 days.
The maximum duration a user can be included in a remarketing audience in Google Ads depends on the type of audience you are creating.
For standard remarketing audiences, the maximum duration is 540 days (or approximately 18 months) from the last time a user interacted with your website or mobile app. After that, they will automatically be removed from the audience.
For dynamic remarketing audiences, the maximum duration is 180 days (or approximately 6 months) from the last time a user viewed or added a product to their shopping cart on your website.
It’s worth noting that these durations are the maximums and can be adjusted based on your specific needs and goals. For example, if you want to target users who have recently interacted with your website, you can set a shorter duration. On the other hand, if you want to reach users who may be further down the funnel, you can set a longer duration.