Q: Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? A) Set up a remarketing list to show ads to women who have previously visited your client’s websiteB) Add demographic and age targeting to show ads to people in this audienceC) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tipsD) Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads Correct Answer is B) Add…

Q: Which of the following statements about advertising is​ correct? A) In addition to​ businesses, advertising is used by many types of organizations.B) Advertising is not useful for persuading an audience.C) Advertising is synonymous with public relations.D) Advertising began in the early​ 1800's.E) Over​ time, advertising has changed very little. Correct Answer is A) Over​ time, advertising has changed very little..

Q: Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? A) Build awarenessB) Drive actionC) Increase clicksD) Influence consideration Correct Answer is B) Drive action.

Q: Which of the following are the benefits of using Responsive Display Ads? A) ReachB) ControlC) AutomationD) Simplicity Correct Answer is A) Reach, C) Automation and D) Simplicity

Q: Where can universal app campaigns run? A) Only on the Google Play storeB) Within other apps, also known as in–appC) Only on AdMobD) On the Search and Display Networks, and YouTube Correct Answer is D) On the Search and Display Networks, and YouTube

Q: What data is provided in Video Verification? A) Resolution and bit rate detailsB) Asset and transcoding validationC) Video player size and viewabilityD) Information about ads that served on the same page Correct Answer is C) Video player size and viewability What data is provided in Video Verification? Explanation: Video verification is a process used by advertising platforms, such as Google Ads, to verify the identity and location of advertisers who want to run ads on their platform. This process involves recording a short video of the advertiser, which is then reviewed by a team of Google specialists. In this…

Q: What are two main benefits of using Search Audience solutions? (Choose two.) A) Getting detailed insights into which bid strategies can work best for your search network campaignsB) Reviewing missed opportunities with regards to ad extensions and ad variationsC) Reaching different audience segments with unique messaging that is highly relevant to themD) Identifying the most effective ad schedules to get the best results from your budget E) Making the right bids when certain groups of people are searching for your product or services Correct Answer are C) Reaching different audience segments with unique messaging that is highly relevant to…

Q: How does Google Ads provide control? A) By giving advertisers control over the maximum they spend per month.B) By giving advertisers control over the next highest bid allowed in auctions they enterC) By giving advertisers control over which competitors they place ads in auctions againstD) By giving advertisers control over the number of specific actions their spend will return Correct Answer is A) By giving advertisers control over the maximum they spend per month. Explanation Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right…

Q: On the Display Network, enhanced cost–per–click (ECPC) automatically: A) Adjusts your manual bid up or down based on each click’s likelihood to result in a conversionB) Sets bids to help you get the most clicks within your target spend amountC) Sets bids to help you get as many conversions as possibleD) Sets bids to maximize your conversion value while trying to reach an average return on ad send Correct Answer is A) adjusts your manual bid up or down based on each click’s likelihood to result in a conversion Explanations: Google Ads offers a powerful advertising tool for businesses…

Q: Which two are available in Google Ads? (Choose two.) A) Language targeting, which lets you reach people with your selected language as their browser’s language setting.B) Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.C) Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.D) Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. E) Company targeting, which allows you to serve ads to the people who work for a specific company you…