Q: You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? A) Increasing the bid amount of the ad.B) Removing an extension from the ad.C) Determining the location of users.D) Improving the navigability of the landing page. Correct Answer is D)  Improving the navigability of the landing page.

Q: You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) A) Posting transparency statements on the website.B) Changing the ad’s call-to-action statement.C) Rewriting the landing page for clarity.D) Selecting distinct geographic areas. Correct Answer is D) All the above Explanation: Here are some steps you can follow to increase the relevance of a Google Search Ad and make it more meaningful to potential customers: Conduct keyword research: Start by researching keywords that potential customers…

Q: You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? A) With Google Ads, your ads will show on every available search engine.B) Google Ads saves you time by deciding what your budget will be on a daily basis.C) With Google Ads you always pay using cost-per-reach, predetermined by your budget.D) With Google Ads, you can choose a maximum amount to spend per month. Correct Answer is D) With Google Ads, you can choose a maximum amount to spend per month.

Q: You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) A) Bidding suggestionsB) Manual controlC) Auction-time biddingD) Machine learning Correct Answer is C) Auction-time bidding, and D) Machine learning

Q: an wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? A) Categories from dynamic search enginesB) URL filteringC) Page feedsD) Landing pages from standard ad groups Correct Answer is D) Landing pages from standard ad groups

Q: Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results? A) Someone who has seen his company’s ads but never clicked on themB) Someone who has heard of his company’s business but never visited the company’s websiteC) Someone who has visited numerous similar websitesD) Someone who has added items to a shopping basket on his company’s website but then abandoned it Correct Answer is D) Someone who has added items to a shopping basket on his company’s website but then abandoned it

Q: With Similar Audiences, which Google product is included when finding new people with similar profiles? A) GmailB) Google DriveC) MessagesD) YouTube Correct Answer is D) YouTube

Q: Why should campaigns with different marketing objectives be separated into different Performance Planner plans? A) To prevent campaigns from becoming “Limited by Budget”B) So that seasonal trends can be better identified for each individual marketing objectiveC) To avoid any potential keyword duplicates between different marketing objectivesD) So that spend is not reallocated between two different marketing objectives Correct Answer is D) So that spend is not reallocated between two different marketing objectives

Q: Why is using the performance targets feature after utilizing the Performance Planner recommended? A) This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.B) This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.C) This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.D) This practice allows you to monitor targets set in the Performance Planner and to receive…

Q: Which of the following is a core benefit of Google Ads automated bidding? A) Auction-time biddingB) Daily budget pacingC) Impression share-based biddingD) User ID-based bidding Correct Answer is A) Auction-time bidding.