Q: Why is using the performance targets feature after utilizing the Performance Planner recommended?
A) This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
B) This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
C) This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
D) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Correct Answer is D) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
The Performance Targets feature and the Performance Planner are two related but separate tools in Google Ads. The Performance Planner provides an estimate of the potential performance of a campaign based on historical data, whereas the Performance Targets feature allows you to set specific performance goals for your campaigns.
Using the Performance Planner first provides a good starting point for setting performance goals. The Performance Planner generates estimates based on data from similar campaigns, so you can use these estimates as a baseline for your performance targets. By understanding what your campaign could potentially achieve, you can set realistic and achievable performance targets that align with your marketing goals.
Additionally, the Performance Planner also provides insights on how different changes to your campaign settings, such as budget and bid adjustments, can impact performance. This information can be used to fine-tune your performance targets and ensure they align with your overall marketing strategy.
Therefore, it’s recommended to use the Performance Planner first, and then utilize the Performance Targets feature to set specific, achievable performance goals for your campaigns.