What’s an accurate description of callout extensions?

Q: What’s an accurate description of callout extensions? A) Short, specific snippets of text that highlight value-adding attributes.B) Additional links that direct users to specific pages of a website.C) A mobile-only format that enables users to contact a business via text messages.D) Extends ads with a phone number, allowing mobile users to directly call a business. Correct Answer is A) Short, specific snippets of text that highlight value-adding attributes. Explanation: Callout extensions are additional snippets of information that can be added to text ads on Google Ads. They appear below the ad copy and give advertisers the opportunity to highlight…

Continue ReadingWhat’s an accurate description of callout extensions?

What’s a key objective in delivering ad extensions?

Q: What’s a key objective in delivering ad extensions? A) Giving users control over the types of ads that they see.B) Making ads more appealing with the use of image and video assets.C) Opening up additional ad space to extend character limits.D) Providing the right users with the right information at the right moment. Correct Answer is D) Providing the right users with the right information at the right moment. Explanation: A key objective in delivering ad extensions is to enhance the visibility and relevance of an advertiser's ads, and provide more information to potential customers about the advertiser's products…

Continue ReadingWhat’s a key objective in delivering ad extensions?

What’s a characteristic of Responsive Display Ads?

Q: What’s a characteristic of Responsive Display Ads? A) They help limit ads to banner-eligible slots.B) They enable publishers to deliver a faster experience using AMP.C) They offer greater control over the way your ads look and feel.D) They let you create ads that serve in all ad slot sizes. Correct Answer is D) They let you create ads that serve in all ad slot sizes. Explanation: Responsive display ads are a type of display ad that automatically adjust their size, appearance, and format to fit different types of ad spaces across the Google Display Network. Here are some key…

Continue ReadingWhat’s a characteristic of Responsive Display Ads?

What can automated bidding help an advertiser improve?

Q: What can automated bidding help an advertiser improve? A) LanguagesB) CompetitionC) Calls-to-actionD) Performance Correct Answer is D) Performance Explanation: Automated bidding in Google Ads can help advertisers improve several aspects of their campaigns, including: Performance: Automated bidding algorithms can analyze large amounts of data in real-time and make adjustments to bids based on various performance signals, such as cost-per-click, conversion rate, and return on ad spend. This can help to improve the performance of campaigns and achieve better results. Efficiency: Automated bidding can save time and effort by automating the bidding process, allowing advertisers to focus on other important…

Continue ReadingWhat can automated bidding help an advertiser improve?

The YouTube masthead is effective for advertisers with which goal?

Q: The YouTube masthead is effective for advertisers with which goal? A) Replace TV campaigns and achieve maximum reach.B) Focus on high-impact placement for high visibility.C) Drive actions within their website.D) Target audiences in a time of decision-making. Correct Answer is B) Focus on high-impact placement for high visibility. OR A) Drive awareness for a new product launch.B) Target audiences in a time of decision-making.C) Drive a lift in ad recall and brand impact.D) Drive actions within their website. Correct Answer is A) Drive awareness for a new product launch. OR A) Conduct a long-term campaign at a reasonable cost.B)…

Continue ReadingThe YouTube masthead is effective for advertisers with which goal?

How do Responsive Display Ads use automation?

Q: How do Responsive Display Ads use automation? A) Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.B) Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.C) Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.D) Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Correct Answer is D) Responsive Display Ads use a machine-learning model to determine…

Continue ReadingHow do Responsive Display Ads use automation?

Which statement is true about serving relevant ad extensions?

Q: Which statement is true about serving relevant ad extensions? A) They generate new creative suggestions for both keywords and ads.B) They provide advertisers with additional insights within the search term report.C) They encourage users to make more informed decisions and take action.D) They prevent all irrelevant traffic from clicking on your ads. Correct Answer is C) They encourage users to make more informed decisions and take action. Explanation: Serving relevant ad extensions can have several benefits, including: Providing additional information to users: Ad extensions provide users with additional information about your business, such as your address, phone number, or…

Continue ReadingWhich statement is true about serving relevant ad extensions?

Which statement is true about non-skippable in-stream ads?

Q: Which statement is true about non-skippable in-stream ads? A) Non-skippable in-stream ads are six-second ads that show before a video.B) Non-skippable in-stream ads can be bought on target CPM or CPD.C) Non-skippable in-stream ads are available in auction or as a reservation buy.D) Non-skippable in-stream ads are available on YouTube and advertiser websites. Correct Answer is C) Non-skippable in-stream ads are available in auction or as a reservation buy. OR A) Non-skippable in-stream ads complement TV campaigns and incremental reach.B) Non-skippable in-stream ads are bought on target CPM through Google Ads.C) Non-skippable in-stream ads are six-second ads that show…

Continue ReadingWhich statement is true about non-skippable in-stream ads?

When are automated extensions, such as Seller Ratings, shown?

Q: When are automated extensions, such as Seller Ratings, shown? A) When an automated extension campaign is created.B) When Google predicts they’ll improve ad performance.C) When an account is white-listed for them.D) When an advertiser manually opts in to receive them. Correct Answer is B) When Google predicts they’ll improve ad performance. Explanation: When running Google Ads campaigns, automated extensions like Seller Ratings can provide additional information about a business to potential customers. But when are these automated extensions shown? Automated extensions are added by Google to ads that meet certain criteria. The goal of these extensions is to provide…

Continue ReadingWhen are automated extensions, such as Seller Ratings, shown?

What’s an example of an effective callout extension?

Q: What’s an example of an effective callout extension? A) Free returnsB) Learn more about usC) Send us a text for more informationD) Contact our team Correct Answer is A) Free returns Explanation: A callout extension is a type of ad extension in Google Ads that displays additional information about your product or service, such as promotions, discounts, or unique features. An effective callout extension should be brief, concise, and to the point, providing value to the user and encouraging them to click on your ad. Here's an example of an effective callout extension: Advertiser: Online Clothing Store Callout Extension:…

Continue ReadingWhat’s an example of an effective callout extension?