What symbol would you use to add a negative keyword? A) /B) ^C) +D) (-) Correct Answer is D) (-) Explanation: Negative keywords are an important aspect of Google Ads campaigns as they help advertisers to avoid displaying their ads to irrelevant audiences, and can therefore improve the overall performance of their campaigns. In this article, we will discuss the symbol that should be used to add a negative keyword to a Google Ads campaign. To begin, it is important to understand what negative keywords are and how they work. Negative keywords are words or phrases that you add to…

Which of the following represents a broad match keyword? A) “Running Shoes”B) Running + ShoesC) Running ShoesD) -Running Shoes Correct Answer is C) wall art Explanation: In pay-per-click (PPC) advertising, keywords are an essential component of successful campaigns. Keywords are the terms or phrases that people type into search engines when they are looking for something online. PPC advertisers bid on these keywords in order to have their ads appear in search results for those keywords. There are different types of keyword matches that advertisers can use to target their ads, including broad match, phrase match, and exact match. So,…

Which of the following would not contribute to ad fatigue? A) Using only Facebook for your advertising strategyB) Offering the same ebook in your ad for two months straightC) Using the same image on your ad for over a monthD) All of these would contribute to ad fatigue Correct Answer is C) Using the same image on your ad for over a month Explanation: Ad fatigue is a common problem that occurs when people become tired or disinterested in seeing the same advertisement repeatedly. This can lead to decreased engagement, lower click-through rates, and ultimately lower return on investment (ROI)…

Why should you create a negative persona? A) To better curate a buyer persona storyB) To know where to spend your ad budgetC) To prioritize your marketing and sales efforts to the right peopleD) All of the above. Correct Answer is C) To prioritize your marketing and sales efforts to the right people Explanation: While creating a buyer persona can be an effective way to understand your target audience, it's also important to consider the flip side of the equation: the negative persona. A negative persona is essentially the opposite of a buyer persona - it represents the characteristics, behaviors,…

Fill in the blank. Explicit segmentation is synonymous with ______. A) CorrelationB) StrategyC) Behavioral marketingD) Causation Correct Answer is D) Causation Explanation: Segmentation is the process of dividing a target audience into smaller, more defined groups based on shared characteristics or behaviors. Explicit segmentation refers to a deliberate and intentional approach to this process, where businesses actively seek out and categorize their audience members based on specific criteria. Explicit segmentation can take many forms, depending on the business and its goals. For example, a business might segment its audience based on demographics like age, gender, and income, or based on…

Roughly how long should your buyer persona interviews take? A) 10 minutesB) 1 hourC) 20 minutes a week for a monthD) 20 minutes Correct Answer is D) 20 minutes Explanation: Buyer personas are a crucial element of any successful marketing strategy. They provide a detailed understanding of your target audience and help you create more effective and targeted marketing campaigns. One of the key steps in developing a buyer persona is conducting interviews with your existing customers or target audience. In this article, we'll explore how long your buyer persona interviews should take and why it's important to allocate enough…

Why should you curate a buyer persona story? A) It humanizes your persona to your employeesB) It allows your employees to easily find commonalities when speaking to customersC) It’s easier for your employees to remember your personaD) All of the above Correct Answer is D) All of the above Explanation: Curating a buyer persona story is a crucial step in any marketing strategy. A buyer persona is a fictional representation of your ideal customer, based on research and data about your existing customers and target audience. Creating a buyer persona story involves developing a narrative that outlines the persona's background,…