What symbol would you use to add a negative keyword?
A) /
B) ^
C) +
D) (-)
Correct Answer is D) (-)
Explanation:
Negative keywords are an important aspect of Google Ads campaigns as they help advertisers to avoid displaying their ads to irrelevant audiences, and can therefore improve the overall performance of their campaigns. In this article, we will discuss the symbol that should be used to add a negative keyword to a Google Ads campaign.
To begin, it is important to understand what negative keywords are and how they work. Negative keywords are words or phrases that you add to your Google Ads campaign to prevent your ads from appearing to users who search for those terms. For example, if you sell designer dresses, but do not sell wedding dresses, you might add “wedding dresses” as a negative keyword to your campaign. This will prevent your ads from being displayed to users who search for “wedding dresses,” even if they include the keyword “designer dresses” in their search.
Now, to add a negative keyword to your Google Ads campaign, you should use the minus (-) symbol. This symbol indicates to Google Ads that the keyword following it should be treated as a negative keyword.
For example, let’s say you run a campaign advertising your online store that sells men’s shoes. However, you do not sell boots, so you want to add “boots” as a negative keyword to your campaign. To do this, you would simply add the minus symbol in front of the word “boots,” like this:
- boots
When you add this negative keyword to your campaign, your ads will not be displayed to users who search for “boots,” even if they include the keyword “men’s shoes” in their search.
It is important to note that when adding negative keywords to your campaign, you should be careful not to add keywords that are too broad or that could potentially prevent your ads from being displayed to relevant audiences. For example, if you add “shoes” as a negative keyword, your ads will not be displayed to users who search for “men’s shoes” or “women’s shoes,” even though those are relevant audiences for your campaign. Therefore, it is important to add negative keywords that are specific to the products or services you offer, rather than broad or generic keywords.
In addition to using the minus symbol to add negative keywords, it is also important to regularly review and update your negative keyword list to ensure that it is effective in preventing your ads from being displayed to irrelevant audiences. You should also use tools such as Google Analytics to track the performance of your campaigns and identify any keywords that may be generating irrelevant traffic.
In conclusion, the symbol that should be used to add a negative keyword to a Google Ads campaign is the minus (-) symbol. By using this symbol, you can prevent your ads from being displayed to irrelevant audiences and improve the overall performance of your campaign. It is important to add negative keywords that are specific to the products or services you offer, and to regularly review and update your negative keyword list to ensure its effectiveness.