Q: What does the acronym SMART stand for in SMART goals? A) Specific, Marketable, Attainable, Relevant, TestableB) Specific, Measurable, Attainable, Relevant, TimelyC) Specific, Marketable, Attractive, Responsible, TestableD) Specific, Measurable, Attractive, Relevant, Timely Correct Answer is B) Specific, Measurable, Attainable, Relevant, Timely
Q: What is a “metric” in Google Analytics? A) A segment of data separated out in a report for comparison.B) A dimension that can help you analyze site performance.C) The dates in your date range.D) The numbers in a data set often paired with dimensions. Correct Answer is D) The numbers in a data set often paired with dimensions. Explanation: Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. Learn more here: https://support.google.com/analytics/answer/1033861
Q: What does Performance Planner automatically do? A) Sets your ad budget for maximum growthB) Uses machine learning to target new demographicsC) Forecasts how your current campaigns will perform in the futureD) Recommends the perfect ad structure for your budget Correct Answer is C) Forecasts how your current campaigns will perform in the future
Q: Why should your business use Performance Planner? A) It is the only ad budgeting software on the market.B) It validates budgets against other vendors in the same market.C) It makes recommendations that are validated using machine learning.D) It helps businesses determine a go-to-market strategy. Correct Answer is C) It makes recommendations that are validated using machine learning.
Q: How can Performance Planner serve your business? A) By finding areas of your total budget that could contribute to marketingB) By determining which of Google’s ads are most appropriate for your brandC) By teaching your employees the fundamentals of personal budgetingD) By optimizing your ad budget for maximum growth Correct Answer is D) By optimizing your ad budget for maximum growth
Q: How can Google Ads help you advance your business goals? A) By building awareness of your brandB) By influencing consideration of your products and servicesC) By driving online, in-app, in-person, and over-the-phone salesD) All of the above Correct Answer is D) All of the above
Q: Filters cannot perform what action on collected data? A) Include data from specific subdomainsB) Convert dynamic page URLs to readable text stringsC) Include shopping preferencesD) Exclude traffic from particular IP addresses Correct Answer is C) Include shopping preferences Explanation: View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings. Learn more here: https://support.google.com/analytics/answer/6086075
Q: Custom Dimensions can be used as what? A) Secondary dimensions in Custom ReportsB) Primary dimensions in Custom ReportsC) Secondary dimensions in Standard reportsD) All of the above Correct Answer is D) All of the above Explanation: Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports. Learn more here: https://support.google.com/analytics/answer/2709828
Q: How does Google Ads generate responsive search ads? A) Google Ads mixes and matches headlines and URLs that have been providedB) Google Ads creates them based on existing high performing ad copyC) Google Ads mixes and matches headlines and description lines that have been providedD) Google Ads creates them based on existing ad copy, landing pages, and extensions Correct Answer is C) Google Ads mixes and matches headlines and description lines that have been provided
Q: Which ad extensions can serve automatically? A) Sitelink, location, and call extensionsB) Sitelink, callout, and structured snippetsC) Promotion, callout, and sitelink extensionsD) Message, callout, and structured snippets Correct Answer is B) Sitelink, callout, and structured snippets