Q: Which statement is true about Shopping ads?
A) They give shoppers limited information in order to increase curiosity regarding a product or service.
B) They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
C) They use an easy-to-understand format to give shoppers all the information they need at a glance.
D) They let sellers use keywords to decide exactly how and where to show their ads.
Correct Answer is C) They use an easy-to-understand format to give shoppers all the information they need at a glance..
Explanation:
Shopping ads are a type of advertising format in Google Ads that allow businesses to promote their products directly in search results. Here are a few statements that are true about Shopping ads:
- Shopping ads display product images, prices, and merchant information: When a user searches for a product related to a business’s offerings, Shopping ads will appear in the search results and display the product image, price, and the name of the merchant.
- Shopping ads drive traffic to the merchant’s website: The primary goal of Shopping ads is to drive traffic to the merchant’s website, where users can view and purchase the products being advertised.
- Shopping ads require a product feed: To create Shopping ads, businesses must provide a product feed, which is a file containing information about the products they want to advertise, such as the product name, description, image, and price.
- Shopping ads use a pay-per-click model: Shopping ads use a pay-per-click (PPC) model, which means that the business pays each time a user clicks on one of its ads. The cost-per-click (CPC) will depend on various factors, such as the competition for the keywords being targeted.
These statements are all true about Shopping ads, and demonstrate how they can be a powerful tool for businesses to promote their products and drive sales.