Q: What’s an example of an omnichannel goal?
- Setting the goal of doubling in-store sales by Q4
- Promoting a 25% off discount for people who purchase online but pick up in a physical store
- Wanting to improve online sales by driving consumer to the website to make a purchase
- Raising awareness of a new iced coffee drink across Google platforms
Correct Answer is: Promoting a 25% off discount for people who purchase online but pick up in a physical store
or
- Wanting to double in-store sales by Q4
- Promoting a 20% off discount for shoppers who buy online and pick up in-store
- Wanting to increase online sales by driving consumers to the website to make a purchase
- Raising awareness about a new soft drink flavor across Google platforms
Correct Answer is: Promoting a 20% off discount for shoppers who buy online and pick up in-store
or
- A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
- The store marketing team at a large pet company wants to double only in-store sales by Q4.
- A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
- The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
Correct Answer is: The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
Explanation:
An example of an omnichannel goal is to provide a seamless and consistent customer experience across all channels and touchpoints. This means that a customer should be able to interact with a brand on multiple channels, such as social media, website, mobile app, physical store, or call center, and receive the same level of service and messaging regardless of the channel they use.
For instance, a retailer may have an omnichannel goal of allowing customers to browse and purchase products online, pick them up in-store, and return them by mail. This would require the integration of online and offline inventory systems, as well as the coordination of logistics and customer support teams across channels.
Other examples of omnichannel goals may include:
- Providing personalized recommendations and offers to customers across all channels based on their preferences and behavior.
- Allowing customers to track their orders, view their purchase history, and redeem loyalty points across all channels.
- Offering consistent branding and messaging across all channels to build brand awareness and recognition.
- Ensuring that customer data is collected and shared across channels to provide a holistic view of customer behavior and preferences.
Overall, an omnichannel goal is focused on providing a seamless and integrated experience for customers, regardless of the channel they use to interact with a brand. By achieving this goal, brands can build stronger relationships with their customers and increase engagement, loyalty, and revenue.