Q: Segments will not allow you to do what?

A) Isolate and analyze data
B) Build custom Remarketing lists
C) Create subsets of sessions or users
D) Permanently alter data

Correct Answer is D) Permanently alter data.


A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

Segments let your isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences.

Note that segments aren’t destructive, filters are.

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