Q: LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?
A) False
B) True
Correct Answer is B) True
Explanation:
LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?
True.
LinkedIn Profile Targeting is a feature in LinkedIn Ads that allows advertisers to target specific users based on their job title, industry, company, skills, and other professional attributes. This helps advertisers to ensure that their ads reach the most relevant audience, which can improve the performance of their campaigns.
When using Profile Targeting in LinkedIn Ads, there are two targeting settings available: “Target and Bid” and “Bid Only”. “Target and Bid” means that only users who meet the targeting criteria will be eligible to see the ad, while “Bid Only” means that users who meet the targeting criteria will be included in the ad’s audience, but other users who do not meet the criteria may also see the ad.
When using “Target and Bid” target setting with LinkedIn Profile Targeting, the ad’s audience is narrowed down to only users who match the specified targeting criteria. This means that the ad will only be shown to LinkedIn users whose profiles match the targeting criteria, which can increase the ad’s relevance and engagement.
For example, if an advertiser is promoting a job opening for a software developer, they can use Profile Targeting to target users who have “software developer” in their job title. By using “Target and Bid” target setting, the ad will only be shown to users who have “software developer” in their job title, which can increase the ad’s relevance and performance.
On the other hand, if the advertiser uses “Bid Only” target setting, the ad will be shown to a broader audience that may include users who do not have “software developer” in their job title. While this can increase the ad’s reach, it may also reduce its relevance and performance.
Conclusion
In conclusion, LinkedIn Profile Targeting can be a powerful tool for advertisers to reach their desired audience on the platform. By using “Target and Bid” target setting, advertisers can narrow down their ad’s audience to only users who match the specified targeting criteria, which can increase the ad’s relevance and performance. It is important to note that advertisers should carefully select their targeting criteria to ensure that they are reaching the most relevant audience for their campaigns.