Q: Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
A) Shopping
B) Search
C) Display
D) Video
Correct Answer is C) Display.
Explanation:
For Trevor’s manufacturing business, a Display Network campaign would be the most suitable Google Ads campaign type to increase brand exposure and reach audiences interested in hiking and rock climbing.
A Display Network campaign allows advertisers to show display ads on a network of partner websites, including Google’s own websites such as YouTube and Gmail, as well as millions of other websites across the web. With a Display Network campaign, Trevor can target his ads to specific audiences based on their interests, such as hiking and rock climbing, and reach them as they browse websites related to those interests.
Additionally, Trevor can use targeting options such as “Placements” and “Topics” to further refine the reach of his ads and show them on relevant websites and webpages. For example, he can target websites that cover outdoor adventure activities, or target pages that are specifically about rock climbing gear.
With a well-crafted Display Network campaign, Trevor can increase brand exposure, drive awareness, and reach his target audience where they spend their time online, helping to scale up his business.