Q: Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process? A) Ecommerce reportsB) Goals reportsC) Acquisition reportsD) Multi-Channel Funnel reports Correct Answer is D) Multi-Channel Funnel reports. Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is…

Q: To collect how many times users downloaded a product catalog, what would you set up ? A) Custom DimensionB) Custom ReportC) Calculated MetricsD) Event Tracking Correct Answer is D) Event Tracking. Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events. Read more here: https://support.google.com/analytics/answer/1033068

Q: Sharing a Custom Report will share the data in that report. A) TrueB) False Correct Answer is B) False. Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private. You can read more here: https://support.google.com/analytics/answer/1326774?hl=en

Q: When does the tracking code send an event hit to Google Analytics? A) Every time a user makes a reservationB) Every time a user adds an event to their calendarC) Every time a user performs an action with pageview tracking implementedD) Every time a user performs an action with event tracking implemented Correct Answer is D) Every time a user performs an action with event tracking implemented.

Q: If a web page visitor clears the Analytics cookie from their browser, what will occur? A) Analytics will set a new browser cookie the next time a browser loads a tracked pageB) Analytics will set a new unique ID the next time a browser loads a tracked pageC) Analytics will not be able to associate user behavior data with past data collectedD) All of the above Correct Answer is D) All of the above. Explanation: It’s important to understand that Google Analytics doesn’t track users or people. It tracks browsers. Google Analytics uses cookies to track visitors and collect…

Q: Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? A) Users who viewed a page on a website, then watched a videoB) Users who engaged in a social media or email campaignC) Users 25 to 34 years old who have their browser set to SpanishD) Users who are female and have children Correct Answer is D) Users who are female and have children.

Q: The default session timeout duration in Google Analytics is how many minutes? A) 20B) 5C) 10D) 30 Correct Answer is D) 30. Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed. Learn more here: https://support.google.com/analytics/answer/2795871

Q: What report compares metrics based on user acquisition date over a series of weeks? A) User Explorer reportB) Active Users reportC) Users Flow reportD) Cohort Analysis Correct Answer is D) Cohort Analysis. Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual. Read more here: https://support.google.com/analytics/answer/6158745

Q: What filter would only include data from a campaign titled “Back to School” in Campaign reports? A) Custom Include filter with field “Page Title” and pattern “back to school”B) Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”C) Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”D) Custom Include filter with field “Campaign Name” and pattern “back to school” Correct Answer is D) Custom Include filter with field “Campaign Name” and pattern “back to school”. Explanation: Include Filters are applied with the reverse logic. When you…

Q: When will the Analytics tracking code send a pageview hit to Google Analytics? A) Every time a user clicks a video on a websiteB) Every time a user adds an item to an online shopping cartC) Every time a user searches on a websiteD) Every time a user loads a webpage with embedded tracking code Correct Answer is D) Every time a user loads a webpage with embedded tracking code. Explanation: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after…