Q: Which user characteristic may NOT be used to change keyword bids in AdWords? A) locationB) time of dayC) deviceD) ad preference Correct Answer is D) ad preference. Explanation: It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. Read more here: https://support.google.com/adwords/answer/2732132

Q: Which default traffic source dimensions does Google Analytics report for each website visitor? A) Source, Medium, Campaign, and Ad ContentB) Campaign and MediumC) Campaign and Ad ContentD) Source and Medium Correct Answer is D) Source and Medium. Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email. In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics. Tip: Don’t confuse sources with mediums as it often happens. Source is the origin of your traffic. While…

Q: What feature is required to track customer search terms on a website? A) Search filtersB) Enhanced EcommerceC) Data ImportD) Site Search Correct Answer is D) Site Search. Explanation: If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is very important optimizing your UX. Understanding what visitors are looking for could give your ideas how to improve your website’s structure, optimize your content, menus, and much more. Site Search must be set up for each reporting view. Site Search…

Q: Which type of Custom Report shows a static sortable table with rows of data? A) Map OverlayB) ExplorerC) Pivot TableD) Flat Table Correct Answer is D) Flat Table. Explanation: Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions.Flat Table: A static, sortable table that displays data in rows.Map Overlay: A map of the world. Different regions and countries display in darker colors to indicate traffic and engagement volume. Read more here: https://support.google.com/analytics/answer/1151300

Q: What is not a benefit of using segments to analyze data? A) Isolate and analyze specific conversion paths using conversion segmentsB) Compare behavior metrics for groups of users like Converters vs non ConvertersC) Analyze users by single or multi-session conditionsD) Permanently modify the data in a view Correct Answer is D) Permanently modify the data in a view. Explanation: A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis…

Q: What report shows which types of mobile devices visited a website? A) Site Content > Landing Page reportB) All traffic > Source/Medium reportC) Technology > Network reportD) Mobile > Devices report Correct Answer is D) Mobile > Devices report. Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all. Read more here: https://support.google.com/analytics/answer/3123672

Q: Views can include website data from before the view was created. A) TrueB) False Correct Answer is B) False. Explanation: A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.Read more here: https://support.google.com/analytics/answer/2649553 A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics…

Q: How would a view filter be configured to include only users from Brazil and Argentina? A) Filter 1: include Argentina > Filter 2: include BrazilB) Filter 1: exclude Peru or BoliviaC) Filter 1: include Brazil > Filter 2: include ArgentinaD) Filter 1: include Brazil or Argentina Correct Answer is D) Filter 1: include Brazil or Argentina. Explanation: OR condition is used when you want to choose the value of any one between two. That is why a view filter [include Brazil or Argentina] would be configured to include only users from Brazil and Argentina.

Q: To view accurate data in a Custom Report, what action should be avoided? A) Use multiple dimensions together in the same reportB) Use a Custom Dimension as a primary dimensionC) Create a report with Custom MetricsD) Pair metrics and dimensions of different scopes Correct Answer is D) Pair metrics and dimensions of different scopes. Explanation: Pairing metrics and dimensions of different scopes is not possible in any report. In Google Analytics, each dimension and metric has a scope. In most cases, you want only to combine the dimensions and metrics of the same scope. Also, it’s important to understand…

Q: Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? A) Users Flow reportB) User Explorer reportC) Cohort Analysis reportD) Active Users report Correct Answer is D) Active Users report. Explanation: The metrics in the Active Users Report are relative to the last day in the date range you are using for the report. Read more here: https://support.google.com/analytics/answer/6171863