Q: To view accurate data in a Custom Report, what action should be avoided?
A) Use multiple dimensions together in the same report
B) Use a Custom Dimension as a primary dimension
C) Create a report with Custom Metrics
D) Pair metrics and dimensions of different scopes
Correct Answer is D) Pair metrics and dimensions of different scopes.
Explanation:
Pairing metrics and dimensions of different scopes is not possible in any report.
In Google Analytics, each dimension and metric has a scope. In most cases, you want only to combine the dimensions and metrics of the same scope. Also, it’s important to understand the difference between metrics and dimensions. While a dimension is characteristic of an object that can be given different values, or in other words “describes data”, a metric “measures data”. A metric is an element of dimension measures in numbers, as a sum or ratio.
Dimension & Metric explorer is a great tool to check dimensions & metrics combinations. With this tool, you can find out valid combinations, sort them by features, explore all possible metrics and dimensions, and more.