Q: Which of the following is an advantage of e-commerce?

A) Segmentation of audiences
B) Minimal interaction required with the customer
C) Low operational costs
D) More relaxed checkout procedure

Correct Answer is C) Low operational costs

Explanation:

There are many advantages of e-commerce, some of which include:

  1. Convenience: E-commerce allows customers to shop from anywhere and at any time, making it highly convenient and accessible.
  2. Wider reach: E-commerce businesses can reach a global audience, providing opportunities for companies to expand into new markets and reach customers in different countries.
  3. Lower costs: E-commerce businesses typically have lower overhead costs than brick-and-mortar stores, which can result in lower prices for customers.
  4. Personalized shopping experiences: E-commerce platforms can use data and algorithms to provide customers with personalized recommendations and experiences, which can improve customer satisfaction and increase sales.
  5. Easy comparison shopping: E-commerce platforms provide customers with the ability to easily compare prices and products from multiple retailers, helping them make informed purchasing decisions.
  6. Increased access to information: E-commerce platforms often provide detailed product information, customer reviews, and other resources to help customers make informed purchasing decisions.
  7. Improved customer engagement: E-commerce platforms can use tools such as email marketing, social media, and chatbots to engage with customers and build relationships.

These are just a few of the many advantages of e-commerce. By leveraging these benefits, e-commerce businesses can grow and succeed in today’s rapidly evolving digital marketplace.

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