Q: Jodi Creates Custom Hair Pieces. She Just Launched Her First Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will Jodi’s Showcase Shopping Ad Be Featured?
A) On a mobile Google search for “cute hair accessories” in the sidebar.all extensions
B) At the top of a Google search for “cute hair accessories.”
C) In a sidebar on the website for other hair accessory brands.
D) In print materials that contain ads from other hair accessory brands.
Correct Answer is B) At the top of a Google search for “cute hair accessories.”
Explanation:
Jodi Creates Custom Hair Pieces. She Just Launched Her First Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will Jodi’s Showcase Shopping Ad Be Featured?
Jodi, a creator of custom hairpieces, has just launched her first online advertising campaign, which includes a Showcase Shopping ad. Showcase Shopping ads are a relatively new ad format introduced by Google in 2016. They are designed to provide a visually immersive shopping experience for potential customers. In this article, we will explore where Jodi’s Showcase Shopping ad will be featured.
What are Showcase Shopping ads?
Showcase Shopping ads are a type of Shopping ad that allows advertisers to group together related products into a single ad unit. The ad unit includes a main image or video, as well as a selection of related products. When a potential customer clicks on the ad, they are taken to a landing page with a selection of related products. This provides a visually immersive shopping experience for potential customers and can help to increase engagement and conversions.
Where will Jodi’s Showcase Shopping ad be featured?
Jodi’s Showcase Shopping ad will be featured in several places across the Google network, including:
- Google Search results page
Jodi’s Showcase Shopping ad will be featured at the top of the Google search results page. When a potential customer searches for a related term, such as “custom hairpieces,” Jodi’s Showcase Shopping ad will appear at the top of the search results page. This can help to increase the visibility of Jodi’s products and drive more traffic to her website.
- Google Images
Jodi’s Showcase Shopping ad will also be featured on Google Images. When a potential customer searches for a related term, such as “custom hairpieces,” Jodi’s Showcase Shopping ad will appear in the image search results. This can help to increase the visibility of Jodi’s products and drive more traffic to her website.
- Google Discover
Google Discover is a personalized content feed that appears on the Google mobile app and Google.com homepage. Jodi’s Showcase Shopping ad will be featured in the Discover feed for potential customers who have shown an interest in related topics, such as hair care or beauty products. This can help to increase the visibility of Jodi’s products and drive more traffic to her website.
- Google Shopping
Jodi’s Showcase Shopping ad will also be featured on Google Shopping. When a potential customer searches for a related term, such as “custom hairpieces,” Jodi’s Showcase Shopping ad will appear in the Shopping results. This can help to increase the visibility of Jodi’s products and drive more traffic to her website.
Benefits of Showcase Shopping ads
Showcase Shopping ads provide several benefits for advertisers, including:
- Increased visibility
Showcase Shopping ads appear at the top of the Google search results page, which can help to increase the visibility of Jodi’s products and drive more traffic to her website.
- More engaging shopping experience
Showcase Shopping ads provide a visually immersive shopping experience for potential customers. By grouping together related products and providing a main image or video, Showcase Shopping ads can help to increase engagement and conversions.
- Better targeting
Showcase Shopping ads can be targeted to specific audiences based on interests, demographics, and behaviors. This can help to ensure that Jodi’s ads are shown to potential customers who are most likely to make a purchase.
Conclusion
In conclusion, Jodi’s Showcase Shopping ad will be featured in several places across the Google network, including Google Search results page, Google Images, Google Discover, and Google Shopping. Showcase Shopping ads provide several benefits for advertisers, including increased visibility, a more engaging shopping experience, and better targeting. By leveraging Showcase Shopping ads, Jodi can increase the visibility of her custom hairpieces and drive more traffic to her website.