Q: Joan Sells Fashion Watches Online, And She’s Had Great Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?
A) With Shopping ads, she can make sure her available product discounts are always the largest.
B) With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
C) With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
D) With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
Correct Answer is B) With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
Explanation:
Joan Sells Fashion Watches Online, And She’s Had Great Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?
Google Shopping is a powerful platform for e-commerce businesses to showcase their products to potential customers. Joan has had great success with her Google Shopping campaigns, but she wants to make them even more profitable. In this article, we will explore how Shopping ads can help Joan achieve her business goals.
Create a Sales Funnel
One way to make Joan’s Shopping ads even more profitable is to create a sales funnel. A sales funnel is a series of steps that a potential customer goes through before making a purchase. By creating a sales funnel, Joan can increase the likelihood that a potential customer will make a purchase.
One way to create a sales funnel is to offer a discount or promotion to customers who sign up for Joan’s email list. Once a customer signs up, they will receive emails with special promotions and offers. This will help to build a relationship with the customer and increase the likelihood that they will make a purchase.
Another way to create a sales funnel is to retarget customers who have visited Joan’s website but have not made a purchase. By retargeting these customers with Shopping ads, Joan can remind them of the products they were interested in and encourage them to make a purchase.
Optimize Product Titles and Descriptions
Another way to make Joan’s Shopping ads more profitable is to optimize the product titles and descriptions. The titles and descriptions should be informative and enticing, so that potential customers are more likely to click on the ad and make a purchase.
To optimize product titles and descriptions, Joan should use relevant keywords and descriptive language. She should also highlight the unique features and benefits of her products, so that potential customers understand what sets her products apart from the competition.
Use Negative Keywords
Negative keywords are keywords that are excluded from an ad campaign. By using negative keywords, Joan can ensure that her Shopping ads are only shown to potential customers who are interested in her products. This will increase the likelihood that potential customers will click on the ad and make a purchase.
For example, if Joan sells fashion watches but does not sell smartwatches, she should include “smartwatch” as a negative keyword. This will ensure that her Shopping ads are not shown to potential customers who are searching for smartwatches.
Use Geo-Targeting
Geo-targeting is the practice of targeting ads to specific geographic locations. By using geo-targeting, Joan can ensure that her Shopping ads are only shown to potential customers who are located in her target market. This will increase the likelihood that potential customers will click on the ad and make a purchase.
For example, if Joan sells fashion watches in the United States, she should use geo-targeting to ensure that her ads are only shown to potential customers who are located in the United States. This will help to ensure that her ads are only shown to potential customers who are likely to make a purchase.
Use Ad Scheduling
Ad scheduling is the practice of scheduling ads to be shown at specific times of the day or days of the week. By using ad scheduling, Joan can ensure that her Shopping ads are only shown during times when potential customers are most likely to be searching for her products. This will increase the likelihood that potential customers will click on the ad and make a purchase.
For example, if Joan sells fashion watches and knows that her target audience is most likely to be searching for her products in the evening, she should use ad scheduling to ensure that her ads are only shown in the evening.
Conclusion
In conclusion, there are several ways that Joan can make her Shopping ads even more profitable. By creating a sales funnel, optimizing product titles and descriptions, using negative keywords