Q: If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
A) 2
B) 1
C) 0
D) 3
Correct Answer is D) 3.
Explanation:
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
Google Analytics is a powerful tool that allows website owners and marketers to track the performance of their website and marketing campaigns. One of the key features of Google Analytics is the ability to set up Goals, which allow you to track specific actions that users take on your website, such as newsletter sign-ups. In this article, we will explore how Google Analytics counts Goal conversions and answer the question of how many Goal conversions will be counted if a user completes a newsletter sign-up three times in three separate sessions.
Understanding Destination Goals
Before we dive into the answer to the question, it’s important to understand how Destination Goals work in Google Analytics. A Destination Goal is a type of Goal that is triggered when a user reaches a specific page on your website, known as the destination page. In the case of a newsletter sign-up, the destination page would be the thank you page that users are directed to after completing the sign-up process.
How Google Analytics Counts Goal Conversions
Now that we understand how Destination Goals work, let’s take a look at how Google Analytics counts Goal conversions. When a user completes a Goal, such as a newsletter sign-up, Google Analytics will count that as a conversion. However, it’s important to note that Google Analytics counts conversions on a per-session basis.
What does this mean? Essentially, if a user completes a newsletter sign-up three times in three separate sessions, Google Analytics will count this as three separate Goal conversions. This is because each session is considered a separate visit to your website, and therefore a separate opportunity for the user to complete the Goal.
It’s also important to note that if a user completes the newsletter sign-up multiple times within a single session, Google Analytics will only count this as a single Goal conversion. This is because Google Analytics only counts the completion of a Goal once per session, even if the user completes the Goal multiple times.
Conclusion
In conclusion, if you define a Destination Goal for a newsletter sign-up and a user completes the sign-up process three times in three separate sessions, Google Analytics will count this as three separate Goal conversions. This is because Google Analytics counts conversions on a per-session basis, and each session is considered a separate opportunity for the user to complete the Goal. It’s important for website owners and marketers to understand how Goals work in Google Analytics so that they can accurately track the performance of their website and marketing campaigns. By setting up Goals and monitoring Goal conversions, you can gain valuable insights into how users interact with your website and make data-driven decisions to improve your website’s performance.
Read more here: https://support.google.com/analytics/answer/1012040