How are Shopping ads created?

Q: How are Shopping ads created?

There are different answer options of this question, please select the right option(s).

A) The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
B) Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
C) Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
D) The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

Correct Answer is D) The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

OR

A) Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
B) Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
C) Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
D) Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

Correct Answer is D) Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

OR:

A) When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
B) When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
C) When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
D) When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.

Correct Answer is D) When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.

Explanation:

Shopping ads, also known as Google Shopping ads, are created through the integration of two different tools – Google Merchant Center and Google Ads. Here is an overview of how Shopping ads are created:

1. Set up a Google Merchant Center account: The first step in creating Shopping ads is to set up a Google Merchant Center account. This account will hold all the product information such as product name, price, availability, product images, and product descriptions that will be used to create Shopping ads.
2. Create a product feed: Once you have set up your Merchant Center account, you need to create a product feed, which is a file containing all of your product data. This product data should be accurate and up-to-date since it will be used to create your Shopping ads.
3. Link your Google Ads and Merchant Center accounts: You will need to link your Google Ads account to your Merchant Center account. This will allow you to use the product information from Merchant Center to create Shopping ads in Google Ads.
4. Create a Shopping campaign: In Google Ads, create a new Shopping campaign and select the products that you want to advertise. You can target specific products, product categories or all of your products.
5. Set bids and budgets: Set your bids for your products and your budget for your campaign.
6. Create ad groups and Shopping ads: Within your Shopping campaign, create ad groups and Shopping ads. Each ad group should contain a specific set of products. Your ads will be created using the product information in your Merchant Center feed.
7. Optimize your campaigns: Monitor your campaigns closely, and make changes to your product feed, bids, and budgets to optimize performance.

The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query. When a user enters a search query, Google’s system will review the product data in your feed and your bid for the product to determine which ad to display. The ad that Google shows will be based on a variety of factors, including relevance, bid, and expected performance.

In conclusion, creating Shopping ads involves setting up a Google Merchant Center account, creating a product feed, linking your Google Ads and Merchant Center accounts, creating a Shopping campaign, creating ad groups and Shopping ads, and optimizing your campaigns. The product information in Merchant Center and the bid set in Google Ads play a crucial role in determining which ad will be displayed for a user’s search query.