Q: Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
A) Directories
B) Paid keywords
C) Social media ads
D) Organic keywords
Correct Answer is B) Paid keywords
Explanation:
When you link Google Ads with Google Analytics you are able to understand which campaigns, keywords, and ads are driving traffic, conversions, and revenue to your website. By linking these two tools, you can get a complete picture of your advertising performance, and make data-driven decisions to optimize your campaigns and improve your ROI. Additionally, you can use the data from Google Analytics to create custom reports, segment your data, and track specific goals and events to get a better understanding of your customers and their behavior on your website.