Q: Which example of display targeting is not one that targets users by content? A) Placement TargetingB) Targeting TopicsC) RemarketingD) Contextual Targeting Correct Answer is C) Remarketing.
Q: Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. A) banner, differentB) text, identicalC) banner, identicalD) text, different Correct Answer is C) banner, identical. Explanation: The best practice for A/B testing two different calls to action for a display ad is to test banners that are identical in every way, with the exception of the call to action. This means that the design, color scheme, images, and other elements should be kept the…
Q: Ads for Universal App Campaigns are created: A) In the Google Ads UIB) Automatically in the Merchant CenterC) Automatically from the Google Play store listing Correct Answer is C) Automatically from the Google Play store listing.
Q: True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs. A) TrueB) False Correct Answer is A) True.
Q: How much budget should you set when launching your universal app campaigns? A) The most you’re willing to lose to gather stats until you’re profitableB) 25 times that of your target per cost installationC) 50 times that of your target cost per installation Correct Answer is C) 50 times that of your target cost per installation.
Q: If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword? A) $0.002B) $0.2C) $0.02D) $2 Correct Answer is C) $0.02. Explanation: Value per Click of a Keyword with 2% Conversion Rate and $100 Conversion Value When it comes to measuring the success of a paid search campaign, there are a number of different metrics that advertisers can use to evaluate performance. One key metric that is often used to assess the value of individual keywords is the value per click (VPC). VPC is a…
Q: Which is not an example of a dimension? A) CitiesB) DevicesC) VisitorsD) Days of the week Correct Answer is C) Visitors.
Q: True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized. A) FalseB) True Correct Answer is B) True.
Q: True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale. A) TrueB) False Correct Answer is A) True.
Q: When you have dedicated landing pages, who is the home page meant to serve? A) Both groupsB) Users that already know who you areC) Users that do not know you Correct Answer is B) Users that already know who you are.