Q: How Do You Get Charged With PPC? A) You pay when a user clicks on your ad that leads to your website and makes a purchase.B) You pay when ads are shown to a user.C) You pay when a user clicks on your ad that leads to your website. Correct Answer is C) You pay when a user clicks on your ad that leads to your website..
Q: Which Is Not True About Display Advertising? A) Display traffic is both cheaper and more plentiful.B) Your target audience for display advertising is not limited to the number of people looking for you on the web.C) It brings traffic with the strongest buyer’s intent. Correct Answer is C) It brings traffic with the strongest buyer’s intent.
Q: True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. A) TrueB) False Correct Answer is B) False.
Q: How many ad sizes are there on the GDN? A) The endB) Same number throughoutC) The beginningD) The middle Correct Answer is C) The beginning.
Q: Which step in the decision making funnel do most people fit in. A) InterestB) DesireC) AwarenessD) Action Correct Answer is C) Awareness.
Tracking performance down a sales funnel is an essential part of any successful sales strategy. It enables you to measure and understand the effectiveness of your campaigns, identify where potential customers are dropping off, and make adjustments to optimize your funnel for better results. By tracking performance down the sales funnel, you can gain insights into customer behavior, improve customer experience, refine targeting strategies, and ultimately increase conversions. Additionally, tracking performance down a sales funnel allows you to create more effective content that resonates with your target audience. Q: What does tracking performance down a sales funnel enable you to…
Q: More sales copy helps sell to users that are A) Lower on the decision making funnel (ready to take action and buy)B) To both groupsC) Higher up on the decision making funnel (first becoming aware) Correct Answer is C) Higher up on the decision making funnel (first becoming aware).
Q: How do you get more meaningful statistics without spending more money? Choose 3 correct answers. A) Add keywordsB) Focus on fewer usersC) Target fewer keywordsD) Limit your advertising to fewer products Correct Answer is: B, C, and D.
Q: With search advertising, what are advertisers competing with each other for? A) Number of ad clicksB) Higher conversion rateC) Ad position Correct Answer is C) Ad position.
Q: Google Ads hierarchy, from largest to smallest, is: A) Account ->MCC -> Campaign -> Ad GroupB) Campaign ->Account -> MCC -> Ad GroupC) MCC -> Account -> Campaign -> Ad Group Correct Answer is C) MCC -> Account -> Campaign -> Ad Group.