Q: What are Google Search Partners? A) Advertising agencies that manage Google search campaignsB) Websites that belong to GoogleC) Websites that aren’t Google properties, but have a search box which delivers Google’s search results Correct Answer is C) Websites that aren’t Google properties, but have a search box which delivers Google’s search results.
Q: The negative exact keyword ‘-[beach chair]’ will exclude the following search term: A) Best beach chairB) Best beach chairsC) Beach chairD) Beach chairs Correct Answer is C) Beach chair. The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Explanation: Understanding Negative Exact Keywords in PPC Advertising Negative keywords are an essential component of any successful PPC (pay-per-click) advertising campaign. They allow advertisers to exclude specific search terms or phrases from triggering their ads, ensuring that their ads are only shown to the most relevant audience. Negative exact keywords are a specific type of negative keyword that…
Q: Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. A) Lower, sellB) Maximum, show upC) Higher, convert Correct Answer is C) Higher, convert.
Q: Which two statements are not true about Google Ads Keyword planner? A) keyword ideas.B) It helps forecast the search volumeC) It is a not a free tool.D) It is only available in your current location. Correct Answer is C) It is a not a free tool, and D) It is only available in your current location.
Q: True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots. A) TrueB) False Correct Answer is A) True.
Q: What is the primary metric for determining a winning ad? A) Ad positionB) Lowest cost per clickC) CTRD) Clicks Correct Answer is C) CTR.
Q: True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule. A) TrueB) False Correct Answer is B) False.
Q: Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel. A) ActionB) DesireC) AwarenessD) Interest Correct Answer is C) Awareness.
Q: True or false? Frequency capping sets limits on how many times the same person can see an ad. A) TrueB) False Correct Answer is A) True.
Q: How many ad sizes are there on the GDN? A) 30B) 10C) 25D) 20 Correct Answer is C) 25.