Q: The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
A) Best beach chair
B) Best beach chairs
C) Beach chair
D) Beach chairs
Correct Answer is C) Beach chair.
The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
Explanation:
Understanding Negative Exact Keywords in PPC Advertising
Negative keywords are an essential component of any successful PPC (pay-per-click) advertising campaign. They allow advertisers to exclude specific search terms or phrases from triggering their ads, ensuring that their ads are only shown to the most relevant audience. Negative exact keywords are a specific type of negative keyword that provides the most control over ad targeting by excluding specific queries that match the exact term or phrase. In this article, we will discuss the negative exact keyword ‘-[beach chair]’ and the search terms that it would exclude.
What is the Negative Exact Keyword ‘-[beach chair]’?
The negative exact keyword ‘-[beach chair]’ is a specific type of negative keyword that excludes search terms or phrases that match the exact term ‘beach chair.’ By adding the negative sign (-) before the keyword, advertisers can instruct the search engine not to show their ads when someone searches for that term.
For example, if an advertiser is selling luxury beach towels but does not want their ads to appear for people searching for beach chairs, they would add ‘-[beach chair]’ as a negative exact keyword in their ad campaign. This would ensure that their ads would not show up for search queries that include the term ‘beach chair.’
What Search Terms Would the Negative Exact Keyword ‘-[beach chair]’ Exclude?
The negative exact keyword ‘-[beach chair]’ would exclude any search terms that contain the exact phrase ‘beach chair.’ Some examples of search terms that would be excluded are:
- ‘beach chair’
- ‘buy beach chair online’
- ‘beach chair with umbrella’
- ‘beach chair rental’
- ‘beach chair reviews’
All of these search terms contain the exact phrase ‘beach chair,’ and therefore, they would be excluded from triggering the ad campaign that has ‘-[beach chair]’ as a negative exact keyword.
Why Use Negative Exact Keywords?
Using negative exact keywords is a powerful way to control the targeting of PPC ads. By excluding specific search terms or phrases, advertisers can ensure that their ads are only shown to the most relevant audience, which can improve ad performance and increase the ROI (return on investment) of the ad campaign.