Tracking performance down a sales funnel is an essential part of any successful sales strategy. It enables you to measure and understand the effectiveness of your campaigns, identify where potential customers are dropping off, and make adjustments to optimize your funnel for better results. By tracking performance down the sales funnel, you can gain insights into customer behavior, improve customer experience, refine targeting strategies, and ultimately increase conversions. Additionally, tracking performance down a sales funnel allows you to create more effective content that resonates with your target audience.

Q: What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

A) A/B test different ads for highest CTR
B) A/B test different variations of stages along the funnel
C) Understand the cost for each of the conversions along the funnel.
D) Know how much to pay per click

Correct Answer is: B, C and D.

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