Q: Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

A) banner, different
B) text, identical
C) banner, identical
D) text, different

Correct Answer is C) banner, identical.

Explanation:

The best practice for A/B testing two different calls to action for a display ad is to test banners that are identical in every way, with the exception of the call to action. This means that the design, color scheme, images, and other elements should be kept the same between the two banners, so that any differences in performance can be attributed solely to the call to action.

A/B testing is a powerful technique for improving the performance of display ads, as it allows you to test different versions of your ad and see which one performs best. By keeping all other elements of the ad constant and only changing the call to action, you can isolate the impact of this important element on your ad’s performance.

It is important to run A/B tests for a sufficient length of time to gather enough data to make an informed decision. You should also have a large enough sample size to ensure that your results are statistically significant. With these best practices in mind, you can use A/B testing to continuously optimize your display ads and improve their performance over time.

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