Q: What role can a CRM play in effective martech stack? A) A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more.B) A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and measure your ROI.C) A CRM provides a centralized location to create and distribute valuable content to attract and retain a clearly defined audience.D) A CRM provides a centralized location to store all your…

Q: What’s the difference between qualitative and quantitative research? A) Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectlyB) Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.C) Qualitative studies give you better insights than quantitative studies.D) Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly. Correct Answer is D) Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly. Explanation: Research is an essential…

Q: How can you refine your content distribution strategy? A) Set a content distribution goal.B) Identify your audience’s preferred channels.C) Align your strategy with sales initiatives.D) Run tests for new marketing channels. Correct Answer is D) Run tests for new marketing channels. Explanation: A strong content distribution strategy is essential for ensuring that your content reaches the right audience and drives results for your business. However, even the best distribution strategy can always be refined and improved. Here are some tips for refining your content distribution strategy: Evaluate your current strategy: Before making any changes to your content distribution strategy,…

Q: How do you develop an effective content distribution strategy? A) Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels.B) Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan.C) Select one distribution channel, run tests for new marketing channels, and outline your distribution plan.D) Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Correct Answer is D) Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Explanation: Developing an effective…

Q: Which distribution channel drives results fastest? A) Social mediaB) WebsiteC) Brand mentionsD) Google ads Correct Answer is D) Google ads Explanation: When it comes to distributing your content, there are many different channels to choose from, each with its own strengths and weaknesses. Some channels may be more effective at driving traffic to your website, while others may be better at building brand awareness or generating leads. But which distribution channel drives results the fastest? According to many experts, one of the fastest and most effective distribution channels is Google Ads. Google Ads is a pay-per-click (PPC) advertising platform…

Q: How does the linear attribution model calculate credit? A) 5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.B) More credit is given to interactions that happen closer in time to the conversion.C) Equal credit is assigned to all interactions that occurred before the conversion.D) All credit is assigned to the last interaction that led to a conversion like a closed won deal. Correct Answer is C) Equal credit is assigned to…

Q: How can you balance multiple content distribution goals? A) Assign a DRI for each of your goals.B) Identify your primary goal and ignore all other goals.C) Revise your goal because you can’t have multiple initiatives.D) Identify your primary goal against any secondary goals. Correct Answer is D) Identify your primary goal against any secondary goals. Explanation: As a content marketer, you likely have a number of goals when it comes to distributing your content. For example, you may be looking to drive traffic to your website, increase brand awareness, or generate leads. Balancing these goals can be a challenge,…

Q: Which distribution channels help drive new audiences? Select all that apply. A) Online forumsB) Social media adsC) Guest postsD) Email Correct Answer is D) Email Explanation: Which distribution channels help drive new audiences? When it comes to reaching new audiences for your business, there are a number of distribution channels that can be effective. In particular, online forums, social media ads, and guest posting can all be powerful tools for driving traffic to your website and building awareness of your brand. Online forums are a great way to engage with potential customers and share your expertise. By participating in…

Q: How does the full path attribution model calculate credit? A) Equal credit is assigned to all interactions that occurred before the conversion.B) More credit is given to interactions that happen closer in time to the conversion.C) All credit is assigned to the last interaction that led to a conversion like a closed won dealD) 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. Correct Answer is D) 22.5% of credit to…

Q: Publishing Instagram Stories with Hootsuite allows you to A) Put ad spend behind Stories from within the ComposerB) Edit Stories after they’ve been publishedC) Create Stories specific analytics reportsD) Create and schedule Stories alongside your other scheduled social media content Correct Answer is D) Create and schedule Stories alongside your other scheduled social media content Explanation: If you're looking for a way to streamline your Instagram marketing efforts, you might consider using Hootsuite to publish your Instagram Stories. Hootsuite is a popular social media management tool that allows you to schedule and publish posts to multiple social media channels,…