Q: Why should you be careful about monitoring competitors? A) Competitive intelligence is best used for highly competitive markets only.B) Competitors aren’t the only reason people don’t buy your product or service.C) It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.D) Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. Correct Answer is C) It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Why should you be careful about monitoring competitors? Explanation: Knowing what your competitors are up…

Q: Why are hashtags helpful? A) To demonstrate to executives the power of organic reach on a piece of content.B) To aid search, track campaigns, and to influence the creation of user-generated content.C) To keep track of ephemeral content that disappears.D) All of the above. Correct Answer is B) To aid search, track campaigns, and to influence the creation of user-generated content. Explanation: What are hashtags Hashtags are a type of metadata tag used on social media platforms, such as Twitter, Instagram, Facebook, and others. They are represented by the symbol "#" (pound or hash symbol) followed by a word…

Q: Who at your company will buyer personas most benefit? A) Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.B) All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.C) The sales team, because buyer personas are primarily meant for qualifying leads.D) The marketing department, because buyer personas are primarily a marketing tool. Correct Answer is B) All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services. Explanation: Who at your company will buyer personas most benefit? Buyer personas are…

Q: True or false? Conversion optimization is NOT an iterative process. A) TrueB) False Correct Answer is B) False Explanation: Conversion Rate Optimization is an iterative process. An iterative process is one that involves multiple cycles to reach a desired result or decision. The objective is to better the chances of reaching it with each cycle. Conversion Rate Optimization is an optimization process that tries to maximize the number of visitors of a website who meets its goals. As an iterative process, Customer Rate Optimization makes a few assumptions about its audience and then test it to measure the response.

Q: Which of the following is NOT true about a flywheel? A) Flywheels accelerate as you add more energy to them.B) Flywheels are able to stand unsupported for an indefinite amount of time.C) Flywheels represent a circular process rather than a linear one.D) Flywheels store momentum. Correct Answer is B) Flywheels are able to stand unsupported for an indefinite amount of time.

Q: Which of the following is NOT a type of influencer? A) CelebrityB) LocalC) AttorneyD) Content creator Correct Answer is C) Attorney Explanation: Influencer marketing has become a popular advertising strategy for businesses to reach new audiences and promote their products or services. Influencers are individuals who have a large following on social media and can influence the behavior of their followers based on their opinions, expertise, and trustworthiness. The influencer marketing industry has grown significantly over the past few years, and there are now various types of influencers that businesses can partner with. Here are some of the most…

Q: Which departments should be involved in creating content? A) All customer-facing departmentsB) Just marketing and salesC) All departmentsD) Just marketing Correct Answer is C) All departments Explanation: Creating content is a crucial aspect of any successful marketing strategy. When it comes to creating content, it's essential to have the right people involved in the process. While the marketing department may be the most obvious choice to lead content creation, involving other departments can bring in new perspectives and ideas. Here are some departments that should be involved in creating content: Marketing department: The marketing department is typically responsible for…

Q: What occurs during the attract stage of the inbound methodology? A) You collect information about the individual you’re working with.B) You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.C) You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.D) You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. Correct Answer is C) You focus on bringing prospects and customers to your social pages or website through relevant…

Q: What is the definition of an email marketing strategy? A) A strategy around sending transactional email for your business.B) A strategy for sending all types of email for your business, including sales emails and administrative emails.C) A separate strategy outside of your inbound efforts that involves sending email.D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. Correct Answer is D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email…

Q: What is NOT an example of a social media crisis? A) A hack into a Twitter account for a major brandB) A celebrity posting an update that sparks outrageC) Employees going rogue on social mediaD) These are all examples of a social media crisis. Correct Answer is D) These are all examples of a social media crisis. Explanation: A social media crisis is a situation where a brand or individual experiences negative public attention or damage to their reputation due to something they have posted or done on social media. An example of something that is NOT a social…