True or false? Relevancy directly impacts ranking strength. A) TrueB) False Correct Answer is A) True Explanation: True. Relevancy directly impacts ranking strength in search engine results. When a user enters a search query, the search engine's algorithm is designed to deliver the most relevant and useful results based on a variety of factors, including the user's search intent, the content on the website, and other external factors. The relevance of a website or page to a search query is determined by various factors, including keyword usage, content quality, user engagement metrics, and the website's overall authority and trustworthiness. The…

How do search engines use sitemaps? A) Display it in rich results.B) Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.C) Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.D) Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily. Correct Answer is D) Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily. Explanation: A sitemap is a file that provides information…

What is the recommended format for implementing schema markup? A) Google Tag ManagerB) HTMLC) JSON-LDD) None of the above Correct Answer is C) JSON-LD Explanation: Schema markup is a form of structured data that helps search engines understand the content on a webpage. It provides additional context and information to search engines about the content on a page, which can lead to improved search engine rankings and a better user experience. However, implementing schema markup can be challenging, especially for those who are new to SEO. In this article, we will discuss the recommended format for implementing schema markup. Use…

Choose all that apply. Why are meta descriptions important? A) They increase click-through rate and visits from organic search.B) They increase visits from social media.C) They give people the right information at the right time.D) They increase the authority of a web page Correct Answer is: A, B, C Explanation: Meta descriptions are an essential part of a website's SEO strategy. They provide a brief summary of the content on a page and are often the first thing a user sees when they search for a specific keyword. Meta descriptions help search engines understand the content of a webpage, and…

What question can help define your decision stage? A) How do buyers describe their challenges or goals?B) How do buyers perceive the pros and cons of each solution?C) What are possible solutions to address their challenge or goal?D) What criteria do buyers use to evaluate the available offers? Correct Answer is D) What criteria do buyers use to evaluate the available offers? Explanation: The decision stage is a critical phase of the buyer's journey, where potential customers are evaluating different options and considering which product or service to purchase. As a business, it is essential to understand the decision-making process…

Which of these is an example of a top-level domain? A) www.B) https://C) .orgD) All of the above Correct Answer is C) .org Explanation: A top-level domain (TLD) is the part of a domain name that comes after the last dot, and it is the highest level of the domain name hierarchy. TLDs are used to classify the type of domain, and they are typically two or three letters long. For example, .com, .org, .net, .edu, and .gov are all examples of TLDs. Of these, .org is a TLD that is commonly used by non-profit organizations, open-source projects, and community…

Voice refers to: A) A particular identity or image that’s regarded as an asset to a company.B) The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.C) The set of human characteristics that are attributed to a brand name.D) The distinct and steady personality or style of your brand. Correct Answer is D) The distinct and steady personality or style of your brand. Explanation: In today's world, voice technology has become increasingly popular, and it is now integrated into many of the devices that we use every day. From smartphones…

What symbol would you use to add a negative keyword? A) /B) ^C) +D) (-) Correct Answer is D) (-) Explanation: Negative keywords are an important aspect of Google Ads campaigns as they help advertisers to avoid displaying their ads to irrelevant audiences, and can therefore improve the overall performance of their campaigns. In this article, we will discuss the symbol that should be used to add a negative keyword to a Google Ads campaign. To begin, it is important to understand what negative keywords are and how they work. Negative keywords are words or phrases that you add to…

Which of the following represents a broad match keyword? A) “Running Shoes”B) Running + ShoesC) Running ShoesD) -Running Shoes Correct Answer is C) wall art Explanation: In pay-per-click (PPC) advertising, keywords are an essential component of successful campaigns. Keywords are the terms or phrases that people type into search engines when they are looking for something online. PPC advertisers bid on these keywords in order to have their ads appear in search results for those keywords. There are different types of keyword matches that advertisers can use to target their ads, including broad match, phrase match, and exact match. So,…

Which of the following would not contribute to ad fatigue? A) Using only Facebook for your advertising strategyB) Offering the same ebook in your ad for two months straightC) Using the same image on your ad for over a monthD) All of these would contribute to ad fatigue Correct Answer is C) Using the same image on your ad for over a month Explanation: Ad fatigue is a common problem that occurs when people become tired or disinterested in seeing the same advertisement repeatedly. This can lead to decreased engagement, lower click-through rates, and ultimately lower return on investment (ROI)…