Q: In Microsoft Advertising, which customer actions are considered conversions? (Select 3) A) Performing a search query on BingB) Filling out a registration formC) Purchasing a product or serviceD) Completing a transactionD) Viewing an ad Correct Answer is: B, C, and D.
Q: What are the three categories of attributes for ad customizer feeds? A) Tracking, bids, UET tagB) Gender, geographical location, purchasing patternC) Custom, targeting, standardD) Location, device, search query Correct Answer is C) Custom, targeting, standard.
Q: What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed? A) TargetingB) Website exclusionsC) Keyword match typesD) Incremental bidding Correct Answer is C) Keyword match types. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed? Explanation: Microsoft Advertising is a pay-per-click advertising platform that allows businesses to reach potential customers through search engine advertising. One of the key features of Microsoft Advertising is the ability to target specific keywords that users search for, and…
Q: With search advertising, what happens when a customer clicks your ad? (Select two) A) A conversion is recorded by the Bing Ads conversion-tracking tool.B) You are charged if the customer makes a purchase.C) You are charged for the click.D) The customer links to your website. Correct Answer is C) You are charged for the click, and D) The customer links to your website.
Q: You can also use MAI to conduct international research by populating which boxes? Choose all that apply. A) DemographicB) GenderC) LanguageD) Country/regionD) None of the above Correct Answer is C) Language and D) Country/region.
Q: The Competition tab in Reporting gives you what two functionalities? (Select 2) A) Product title namingB) BiddingC) Auction InsightsD) RecommendationsE) Google Import Correct Answer is C) Auction Insights, and D) Recommendations.
Q: What should you do after accessing the Opportunities tab for further optimization? Choose all that apply. A) Configure devicesB) Separate audience campaignsC) Check out the dimensions tabD) Run performance reportsE) None of the above Correct Answer is C) Check out the dimensions tab, and D) Run performance reports.
Q: Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools? A) Incremental keyword biddingB) Pay-per-clickC) OptimizationD) Targeting Correct Answer is C) Optimization.
Q: With LinkedIn Profile Targeting, you can target customers based on what criteria? A) IndustryB) JobC) CompanyD) All of the above Correct Answer is D) All of the above. Explanation: LinkedIn Profile Targeting allows you to target customers based on several criteria including: Demographic information: such as job title, company size, industry, and seniority level. Professional background: including education, skills, and experience. Group membership: you can target members of specific LinkedIn groups based on their professional interests and activity. Company information: target people based on the companies they work for, including company size, industry, and location. Interests: target members based…
Q: What is an example of a remarketing exclusion along with remarketing targeting? A) Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 daysB) Banking advertisers: Show my ad to users who have (-) not logged in as a current customerC) Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased itD) None of the aboveE) All of the above Correct Answer is E) All of the above.