Q: If You Are Unable To Find Your Ad In The Bing search Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables? A) ​It shows the total number of clicks your ad has receivedB) It​ tells you if your ad is being displayed, even if you can’t find itC) It tells you whether your campaign is activeD) It tells you why your ad has been disapproved Correct Answer is B) It​ tells you if your ad is being displayed, even if you can’t find it. Explanation: Impressions tab will show you if your ads…

Q: What are tactics to use in improving your PPC campaign performance? Choose all that apply. A) Blog WritingB) Audience TargetingC) Ad TestingD) Keyword OptimizationE) All of the above Correct Answer is: B, C, and D. Explanation: All three are important tactics for optimizing PPC ads. Keyword reports give you data on which keywords are getting the most clicks and conversion. Which keywords don’t get clicks and which keywords get a lot of clicks but not many conversions. You can use this data to filter out your best performing keywords and excluding out the non-performing ones.You should test a lot…

Q: What data from Microsoft Advertising Intelligence might you use to adjust bids and/or bid adjustments? (select all that apply) A) CTRB) LocationC) GenderD) Age(E) All of the above Correct Answer is (E) All of the above Explanation The Microsoft Advertising Intelligence(MAI) tool gives you keywords that are getting the most clicks and conversion which you can use for adjusting your bids. It also provides Search-User location data that generates a list of locations that get the most searches for keywords within a specific country or city and you can use this data to adjust bids on keywords based on location. MAI…

Q: Which of the following aspects of Microsoft Advertising Editor can you customize? A) Device targets for ad groupsB) Demographic targets for campaignsC) Summary Grid columnsD) Default keyword bids at the ad-group level E) All of the above Correct Answer is E) All of the above. Explanation You can do all of the above things with Microsoft Advertising Editor. You can select a default keyword bid at the ad group level by selecting the ad group first and then clicking on Search Bid and then typing in the keyword bid you want. You can customize the Summary Grid columns by…

Q: The Competition Tab In Microsoft Advertising gives You What Two Functionalities? (Select 2) A) Auction InsightsB) RecommendationsC) Product title namingD) Bidding(E) ​Google Import Correct Answer is A) Auction Insights, and B) Recommendations. Explanation The two functionalities in the reporting tab of Microsoft Advertising are Auction Insights and Recommendations. Auction insights give you the ability to segment the data using metrics such as time, device, as well as filter down to specific competitors or campaigns. Recommendations uses machine learning to find aspects of your campaigns that you can adjust to help stay ahead of the competition.

Remarketing lists with the UET tag allow advertisers to target their audience for a variety of purposes. It enables them to create customized audiences based on website visits, actions taken on their website, or even demographic information such as age, gender and location. With this tool, advertisers can create highly targeted campaigns that reach the right people at the right time. This allows them to maximize their ROI and increase their conversions. Additionally, it also allows them to save time and resources by automating the process of creating and managing these lists. By using UET tags, advertisers can easily build…

Q: Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply. A) Maximize ConversionsB) Target CPAC) Maximize ClicksD) Enhanced CPCE) Manual Correct Answer is A) Maximize Conversions, and B) Target CPA.

Q: What Is An Example Of Layering Remarketing With Audience Exclusions? A) Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased itB) Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 daysC) Banking advertisers: Show my ad to users who have (-) not logged in as a current customerD) None of the above E) All of the above Correct Answer is E) All of the above. What Is An Example Of Layering Remarketing With Audience Exclusions?…

Q: What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2) A) ExcelB) CSV fileC) Default settingsD) Google Ads Correct Answer is A) Excel, and B) CSV file.

Q: Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter? A) Advanced searchB) Match typesC) Find and replaceD) None of the above Correct Answer is A) Advanced search.