Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
A) Only use your TV ad to make a bumper.
B) Build for large screens.
C) Focus on a single, simple purpose.
D) Budget time to establish the ad and stick the landing.
Correct Answer is C and D
Explanation:
Six-second bumper ads are becoming an increasingly popular format for digital advertising. These brief ads can be a powerful tool for catching viewers’ attention and delivering a message quickly and effectively. If your client is interested in testing six-second bumper ads, here are two tips to help them get the most out of this format.
Keep It Simple
The first tip for creating effective six-second bumper ads is to keep the message simple. With only six seconds to work with, you need to get straight to the point. Use clear and concise language to convey your message and focus on one key idea or benefit.
Remember, the goal of a bumper ad is to pique the viewer’s interest and encourage them to take action. Whether that action is to click through to your website, download your app, or make a purchase, your ad should make it clear what the viewer stands to gain from doing so.
In addition to keeping the message simple, it’s important to use visuals that support the message. Bumper ads that rely solely on text can be difficult to read and understand in such a short amount of time. Instead, consider using eye-catching graphics or animations that reinforce the message.
Optimize for Mobile
The second tip for creating effective six-second bumper ads is to optimize for mobile. With more and more people using their smartphones to browse the internet and watch videos, it’s important to make sure your ads are designed with mobile in mind.
One way to do this is to use vertical or square formats instead of traditional horizontal formats. Vertical or square formats take up more of the screen and are more natural for users to interact with on their smartphones. In addition, they can help your ad stand out from the sea of horizontal ads that viewers are accustomed to seeing.
Another way to optimize for mobile is to ensure that your ad loads quickly. With the limited amount of time available in a bumper ad, you don’t want to waste any of it on buffering or loading time. Make sure your ad is optimized for fast loading speeds and that it can be viewed without any issues on a variety of devices.
Finally, consider using subtitles or closed captions in your bumper ads. Many people watch videos on their phones with the sound turned off, so having captions can ensure that your message still gets across even without audio.
In conclusion, six-second bumper ads can be a powerful tool for digital advertising. To get the most out of this format, it’s important to keep the message simple and focused on one key idea or benefit. In addition, optimizing for mobile is crucial, with a focus on using vertical or square formats, ensuring fast loading times, and incorporating subtitles or closed captions. By following these tips, your client can create effective six-second bumper ads that catch viewers’ attention and encourage them to take action.