Q: Why is it important to keep one unfiltered view when using filters with Google Analytics?
A) There is no reason to have an unfiltered view
B) In order to use a filter for multiple views
C) In order to configure Goals
D) To ensure you can always access the original data
Correct Answer is D) To ensure you can always access the original data.
It’s important to keep one unfiltered view in Google Analytics when using filters for a few reasons:
- Data accuracy: Filters can manipulate the data in your Google Analytics reports, so it’s important to have an unfiltered view of your data to ensure that you have an accurate understanding of your website’s performance. The unfiltered view acts as a “backup” of your raw data, which you can use to compare with your filtered data to ensure that the filters are working as intended.
- Comparison: Having an unfiltered view allows you to compare your filtered data with your raw data, which can help you identify any unexpected changes in your data and determine the cause of these changes.
- Troubleshooting: If you encounter any issues with your filters or data processing, having an unfiltered view can help you troubleshoot these issues more effectively. For example, if a filter is not working as intended, you can compare the filtered data with the unfiltered data to see if the filter is affecting your data in the expected way.
In summary, keeping one unfiltered view in Google Analytics is important for ensuring data accuracy, comparing filtered and raw data, and troubleshooting any issues with filters or data processing.