Q: Which of the following best describes a buyer persona?

A) A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation.
B) A list of demographic information that correlates with an interest in buying your product.
C) An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams.
D) A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market.

Correct Answer is D) A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market.

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