Q: Which Microsoft Advertising functionality policies must advertisers adhere to?

A) Audio
B) Images
C) Video
D) None of the above

E) All of the above

Correct Answer is E) All of the above.


Advertisers using Microsoft Advertising (previously known as Bing Ads) must adhere to the following functionality policies:

  1. Prohibited content: Microsoft Advertising prohibits the promotion of illegal, misleading, or harmful products and services, including but not limited to adult content, gambling, and firearms.
  2. Landing page quality: Advertisers must ensure that their landing pages provide a positive user experience and are relevant to the advertised product or service.
  3. Ad format: Ads must be formatted in a way that accurately represents the content of the landing page, and they must not contain misleading or inaccurate information.
  4. Intellectual property: Advertisers must not infringe on the intellectual property rights of others, including trademarks, patents, and copyrights.
  5. Misleading or inaccurate claims: Advertisers must not make misleading or inaccurate claims about their products or services, including false or misleading endorsements, testimonials, or guarantees.
  6. Ad copy: Advertisers must write clear and concise ad copy that accurately represents the content of the landing page.
  7. Tracking and measurement: Advertisers must accurately track and measure their ad performance and make data-driven decisions based on their results.

Adherence to these policies is crucial for the success of a Microsoft Advertising campaign, as violators may face penalties, such as ad disapproval or account suspension.

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