Q: Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
A) Landing pages
B) Page feeds
C) Categories
D) URL filtering
Correct Answer is B) Page feeds.
Explanation:
Dynamic Search Ads (DSAs) in Google Ads allow advertisers to automatically generate ads based on the content of their website. The option that allows an advertiser to group web pages under custom labels is called “Category targeting.”
With Category targeting, you can group your website pages into custom categories and target specific categories with different ads. This allows you to create a more tailored ad experience for your target audience and improve the relevance of your ads to the users who see them.
For example, if you run an e-commerce store, you might create categories for different product categories (e.g. clothing, footwear, accessories) and target each category with a different ad. This will allow you to highlight the unique features and benefits of each product category and increase the chances of attracting clicks and conversions.
Overall, Category targeting is a useful feature for advertisers who want to create more targeted and relevant ads for their target audience, and it can help improve the performance of your Dynamic Search Ads campaigns.