Q: What Scope Applies To Custom Metrics?

A) Event
B) Hit
C) Session
D) User

Correct Answer is B) Hit

Explanation:

Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent. The following examples illustrate these two types of custom metrics.

Learn more here: https://support.google.com/analytics/answer/2709828#scope

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