Q: What Scope Applies To Custom Metrics?

A) Event
B) Hit
C) Session
D) User

Correct Answer is B) Hit

Explanation:

Custom metrics are a powerful feature of Google Analytics that allow website owners to track and analyze data that is specific to their business and website. Custom metrics can be used to track a variety of important metrics, such as revenue, conversions, and engagement, that are not available with the standard Google Analytics setup. When creating custom metrics, it is important to understand the scope that applies to them, as this will impact how the metrics are collected and analyzed. There are four scopes that can apply to custom metrics: hit-level, session-level, user-level, and product-level.

Hit-Level Scope

Hit-level custom metrics apply to individual interactions with a website, such as clicks on buttons, views of pages, and other actions that generate hits in Google Analytics. Hit-level custom metrics are not associated with specific sessions or users, but instead provide data about individual interactions with a website. For example, a hit-level custom metric could be used to track the number of clicks on a specific button on a website.

Session-Level

Scope Session-level custom metrics apply to the entire duration of a user’s session on a website, from the time they arrive to the time they leave. Session-level custom metrics can provide valuable insights into user behavior during a single session, such as the number of pages viewed or the duration of the session. For example, a session-level custom metric could be used to track the average duration of a user’s session on a website.

User-Level

Scope User-level custom metrics apply to the behavior of individual users on a website over time. User-level custom metrics can provide valuable insights into user behavior and engagement over multiple sessions, such as the number of times a user returns to a website or the total amount of revenue generated by a user. For example, a user-level custom metric could be used to track the total number of purchases made by a user on a website.

Product-Level

Scope Product-level custom metrics apply to specific products or items sold on a website. Product-level custom metrics can provide valuable insights into the performance of different products, such as the number of sales, revenue generated, or the average order value. For example, a product-level custom metric could be used to track the number of times a specific product is added to a shopping cart on a website.

In general, the scope that applies to a custom metric will depend on the specific data that is being tracked and the insights that are being sought. Hit-level custom metrics are typically used to track individual interactions with a website, while session-level custom metrics are used to track user behavior during a single session. User-level custom metrics are used to track behavior and engagement over time, while product-level custom metrics are used to track the performance of specific products or items. By understanding the scope that applies to custom metrics, website owners can make better use of this powerful tool and gain valuable insights into the performance of their website.

Learn more here: https://support.google.com/analytics/answer/2709828#scope

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