Rashid is looking for a way to raise awareness of his brand and build campaigns focused on branded terms, but he doesn’t have much time to devote to daily bid management. Fortunately, AI-powered tools can help him achieve his goals without having to spend hours managing bids. With the help of AI-powered tools, Rashid can automate the process of bid management and focus on other important tasks. He can also use these tools to monitor trends and adjust bids in real-time so that he can optimize his campaigns for maximum ROI.
Q: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
A) Target impression share
B) Target return on ad spend (tROAS)
C) Maximize conversions
D) Enhanced cost-per-click (eCPC)
Correct Answer is A) Target impression share