Q: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
A) Target impression share
B) Target return on ad spend (tROAS)
C) Maximize conversions
D) Enhanced cost-per-click (eCPC)
Correct Answer is A) Target impression share