Q: Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach?
A) Use Local Inventory feed data to reach viewers with Local Catalog ads.
B) Add a second brick-and-mortar location.
C) Replace the Local Inventory ads with Local Catalog ads.
D) Transition to 100% digital marketing by eliminating traditional print materials.
Correct Answer is A) Use Local Inventory feed data to reach viewers with Local Catalog ads.
Explanation:
An easy next step for Lance to expand his brand’s reach is to run Google Search Ads. These ads appear at the top and bottom of Google search results when someone searches for keywords related to his antique toy shop. By using Google Search Ads, Lance can target potential customers who are actively searching for antique toys or related products. He can use specific keywords, targeting options, and ad formats to make sure his ads are seen by the right people at the right time.
In addition to Google Search Ads, Lance can also consider running Google Shopping Ads. These are product ads that appear in Google search results and show images of his products, prices, and a link to his website. Shopping Ads can be a great way to drive traffic to his site and increase sales.
Finally, Lance can also explore other advertising channels such as social media advertising, display advertising, and YouTube advertising. The goal is to find the channels that work best for his business and target audience, and then invest more resources in those channels for maximum impact.