You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Q: You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

A) Ad report
B) Ad group report
C) Search term report
D) Ad group report

E) Campaign report

Correct Answer is A) Ad report

Explanation:

To determine which ads lead to clicks and conversions and which are not performing, you should select the Conversion Report in Google Ads. The Conversion Report provides detailed information on the number of clicks and conversions generated by your ads, as well as the cost per conversion. This report allows you to see which ads are driving the most conversions and the return on investment (ROI) for each ad. You can use this information to optimize your campaigns, allocate your budget more effectively, and improve the performance of your ads.

The Conversion Report is an important tool for measuring the success of your advertising campaigns and making informed decisions about how to optimize your ad spend.