Q: Who at your company will buyer personas most benefit?

A) Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
B) All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.
C) The sales team, because buyer personas are primarily meant for qualifying leads.
D) The marketing department, because buyer personas are primarily a marketing tool.

Correct Answer is B) All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.

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