Q: Which user type would the Google Ads system closely match as an Affinity audience?
A) Someone who has demonstrated a qualified interest in movies
B) An individual who is interested in purchasing a car
C) A parent who is caring for their toddler
D) A student who is looking for loan advice
Correct Answer is A) Someone who has demonstrated a qualified interest in movies
Explanation:
An Affinity audience in Google Ads refers to a group of users who have a strong interest in a specific type of content or activity. The Google Ads system uses machine learning algorithms to analyze user behavior, search history, and website visits to identify common interests and habits.
Affinity audiences are typically ideal for branding and awareness campaigns, as they allow you to reach users who are likely to have a strong interest in your product or service. For example, if your business sells outdoor gear, you might target an Affinity audience of users who have a strong interest in hiking and camping.
Overall, the Google Ads system closely matches users with an Affinity audience based on their demonstrated interests and behaviors, rather than demographic information such as age or income. By targeting Affinity audiences, you can reach users who are more likely to be interested in your product or service and more likely to engage with your ads.